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Then, you can leverage all of that data and set up sophisticated segments to target your users based on their unique behavior.</p>\n\n<p>Now, thanks to the <a href=\"https://connect.mailchimp.com/integrations/mixpanel-mandrill-connector\">Finc3 Mixpanel Mandrill Connector</a>, you can easily connect Mixpanel and Mandrill to take advantage of Mandrill\'s trusted delivery infrastructure and send trackable, templated emails based on relevant user actions.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:12:\"integrations\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:3;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"Template Thumbnails and Mobile Preview Improvements\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:81:\"http://blog.mandrill.com/template-thumbnails-and-mobile-preview-improvements.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2015-05-06T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Sidney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"http://blog.mandrill.com/author/Sidney.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:91:\"tag:blog.mandrill.com,2015-05-06:/template-thumbnails-and-mobile-preview-improvements.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:193:\"<p>We recently rolled out some improvements for previewing templates in the Mandrill web interface. 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We have to ensure all the pieces of our architecture are happy and healthy. When they\'re not, we need to take them away quickly and automagically so they don\'t negatively impact our users. We accomplish the automagic bits using some off-the-shelf tools and our own homegrown tooling we call \"Pulse.\"</p>\n\n<p>Configuration management has seen massive improvements recently. You can take your pick between any of the popular tools—Puppet, Chef, Ansible, Salt, my-custom-bash-script.sh, etc.—and all will get the job done, but one question that these tools haven\'t fully answered is the idea of service discovery. We needed some tooling to tie together deployment, configuration management, and service discovery. And thus, Pulse was born.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:17:\"from-the-trenches\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:5;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"Security Notification March 2015\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:62:\"http://blog.mandrill.com/security-notification-march-2015.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2015-03-18T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Brandon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Brandon.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"tag:blog.mandrill.com,2015-03-18:/security-notification-march-2015.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:732:\"<p>Earlier today, we notified some of our customers of a security vulnerability we discovered in Mandrill’s infrastructure. 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For other Mandrill users and affected users who choose to notify their own customers about the vulnerability, this post explains what happened.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:6;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"Handling Advanced Customer Behavior Triggers with Customer.io\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:91:\"http://blog.mandrill.com/handling-advanced-customer-behavior-triggers-with-customer-io.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2015-03-06T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Nathan\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"http://blog.mandrill.com/author/Nathan.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:101:\"tag:blog.mandrill.com,2015-03-06:/handling-advanced-customer-behavior-triggers-with-customer-io.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:838:\"<p>As a Mandrill support analyst, I get a lot of questions from users looking for quick and easy ways to send triggered emails based on a customer’s interaction with their application or site. 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It’s still necessary to create the logic to handle those triggers, and that’s not always feasible for smaller teams or for those who don’t have the development resources to set up and maintain that kind of advanced logic.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:12:\"integrations\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:7;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"Handlebars for templates and dynamic content\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:74:\"http://blog.mandrill.com/handlebars-for-templates-and-dynamic-content.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2015-01-13T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"tag:blog.mandrill.com,2015-01-13:/handlebars-for-templates-and-dynamic-content.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1151:\"<p>In November we quietly rolled out a new template language using <a href=\"http://handlebarsjs.com\">Handlebars</a> to support more complex dynamic content and templates. Since a full email strategy often involves different people&mdash;from developers to marketing to content editors (and more)&mdash;templates help separate data about an order, for example, from the formatting and style of the email. Handlebars gives your entire team more control and flexibility, including support for iterating over a collection (<a href=\"http://blog.mandrill.com/handlebars-for-templates-and-dynamic-content.html#loops\">loops</a>) and conditional data. </p>\n\n<p>If you want to start using Handlebars right away, check out our <a href=\"http://help.mandrill.com/entries/105267476-Using-Handlebars-for-dynamic-content\">documentation</a> to see what\'s supported, or <a href=\"http://blog.mandrill.com/handlebars-for-templates-and-dynamic-content.html#examples\">skip ahead to examples</a>. If you\'re interested in learning about why we added a new template language and our process for releasing it (including why we didn\'t announce it from the start), read on.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:8;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"Updated SSL Certs for Mandrill\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:60:\"http://blog.mandrill.com/updated-ssl-certs-for-mandrill.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-12-08T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"tag:blog.mandrill.com,2014-12-08:/updated-ssl-certs-for-mandrill.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1408:\"<p><strong><em>Update December 17, 2014, 4:55pm EST</strong>: As with most changes in Mandrill, we rolled this one out using a progressive migration from our smallest region to our largest region while monitoring server loads, error rates, and user feedback through support channels. While our initial estimation that a fraction of users would be impacted was correct, the severity of that impact in some cases was more greater than anticipated.</em></p>\n\n<p><em>The initial changes we made included updates to both our root certificate and intermediate certificate chain, so that everything used SHA-2. This resulted in errors, particularly for users in shared hosting environments where SHA-2 is supported, but the root cert bundles couldn\'t be updated in a timely fashion. We\'ve partially rolled back this change to a configuration with a SHA-1 root, and SHA-2 intermediate certificates, which should address the majority of issues users were reporting. We\'ll continue to monitor the status of this, and provide further updates if necessary.</em></p>\n\n<hr />\n\n<p>Next <strong>Wednesday, December 17, 2014</strong>, we’re making some updates to Mandrill’s SSL certificates to ensure they’re no longer using SHA-1 hashing algorithms for signing. The change is anticipated to impact a very small number of users — those using an older server, and more specifically, an older SSL client library.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:9;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:26:\"POODLE SSLv3 Vulnerability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:49:\"http://blog.mandrill.com/poodle-sslv3-update.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-10-16T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Dustin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"http://blog.mandrill.com/author/Dustin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"tag:blog.mandrill.com,2014-10-16:/poodle-sslv3-update.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1680:\"<p>Yesterday, <a href=\"http://googleonlinesecurity.blogspot.com/2014/10/this-poodle-bites-exploiting-ssl-30.html\">Google released information about POODLE, a serious vulnerability in SSL version 3.0</a>. This vulnerability can\'t be used to gain unauthorized access to the Mandrill infrastructure, but in theory a malicious network operator could use it to eavesdrop on encrypted communications. We\'re updating Mandrill\'s infrastructure to protect against this vulnerability by completely disabling support for the SSLv3 protocol.</p>\n\n<p>2014 brought the announcement of several high-profile vulnerabilities in specific widely-used encryption libraries. But POODLE is different&mdash;it\'s a flaw in the protocol itself. SSLv3 was released in 1996, and should be considered obsolete and unsafe. TLSv1, the successor to SSLv3, was released in 1999&mdash;15 years ago. Newer versions of TLS are preferable, but TLSv1 provides an acceptable, safe baseline.</p>\n\n<p>Unfortunately, disabling SSLv3 may cause compatibility problems for a very small amount of traffic on the Internet&mdash;well under 1%. We don\'t take this lightly: breaking compatibility is always a serious concern. In this case though, leaving SSLv3 enabled would risk exposing our users to eavesdropping by malicious actors, and we\'re simply unwilling to take that risk.</p>\n\n<p>As of Wednesday, October 15 at 20:00 UTC, SSLv3 was disabled for all API and SMTP traffic received by Mandrill. SSLv3 for webhooks was disabled on Thursday, October 16 at 17:00 UTC. We\'re evaluating the impact of disabling SSLv3 for all outbound mail that uses opportunistic encryption, and will post an update once that is complete.</p>\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:10;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"Five Lessons From Deploying Code at Mandrill\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:56:\"http://blog.mandrill.com/deploying-code-at-mandrill.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-09-12T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"tag:blog.mandrill.com,2014-09-12:/deploying-code-at-mandrill.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:598:\"<p>At MailChimp, our motto is <a href=\"http://mailchimp.com/about/\">\"Listen Hard and Change Fast.\"</a> The need for fast iteration permeates every aspect of our culture, including how we deploy code changes to our production servers. 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We take pride in being the <a href=\"http://blog.mandrill.com/250000.html\">fastest-growing email as a service platform</a>, but we put just as much work into security as we put into the features and performance that drive that growth.</p>\n\n<p>Between the ongoing revelations about widespread communications surveillance, and recent high-profile security issues such as the <a href=\"http://heartbleed.com/\">Heartbleed OpenSSL vulnerability</a>, we\'re happy to announce a handful of significant new security features at Mandrill. We\'ll also talk a bit about the security-centric philosophy that has guided product development at Mandrill for the past two and a half years.</p>\n\n<h2>Opportunistic TLS</h2>\n\n<p><style type=\"text/css\">\n    div#normal-scanned {\n        position: relative;\n        font-size: 0;\n        max-width: 650px;\n        -ms-touch-action: none;\n        -webkit-touch-callout: none;\n        -webkit-user-select: none;\n    }\n    div#normal-scanned img {\n        width: 100%;\n        height: auto;\n        padding: 0 !important;\n        max-height: 200px;\n    }\n    div#scanned {\n        background-image: url(/images/emails-scanned.png);\n        position: absolute;\n        top: 0; left: 0; height: 100%;\n        width: 60%;\n        background-size: cover;\n        box-shadow: 0 0 30px rgba(0, 128, 0, 0.33) inset;\n    }\n    div#normal-scanned:hover {\n        cursor: col-resize;\n    }\n    div#scanned:after {\n        display: block;\n        content: \'\';\n        height: 102%;\n        width: 5px;\n        background-color: rgba(0, 128, 0, .75);\n        box-shadow: 0 0 10px green, 0 0 30px green;\n        position: absolute;\n        top: -1%;\n        right: 0;\n    }\n</style></p>\n\n<div id=\"normal-scanned\">\n    <img src=\"http://blog.mandrill.com/images/emails-normal.png\" id=\"normal\" alt>\n    <div id=\"scanned\"></div>\n</div>\n\n<script type=\"text/javascript\">\n    var inkbox = document.getElementById(\"normal-scanned\");\n    var colorbox = document.getElementById(\"scanned\");\n    var fillerImage = document.getElementById(\"normal\");\n    inkbox.addEventListener( \"mousemove\", trackLocation, false);\n    inkbox.addEventListener(\"touchstart\",trackLocation,false);\n    inkbox.addEventListener(\"touchmove\",trackLocation,false);\n    function trackLocation(e) {\n        var rect = normal.getBoundingClientRect();\n        var position = ((e.pageX - rect.left) / normal.offsetWidth)*100;\n        if (position <= 100) { colorbox.style.width = position+\"%\"; }\n    }\n</script>\n\n<p>We recently enabled opportunistic TLS for all mail sent via Mandrill. This means that we\'ll attempt to use an encrypted connection for every message that we send. Internet surveillance typically involves widespread collection of data as it is being transmitted, which is ineffective if encrypted connections are used. Unfortunately, while support for TLS is growing, it isn\'t everywhere yet. Some recipient servers don\'t support TLS at all, and others are misconfigured&mdash;in these cases, we\'ll fall back gracefully to an unencrypted connection.</p>\n\n<p>Google\'s <a href=\"http://www.google.com/transparencyreport/saferemail/#search=mandrillapp.com\">Email encryption transparency report</a> is one method of verifying TLS support for the mail we send.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:13;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"IP Access Logging and Account Activity Emails\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:71:\"http://blog.mandrill.com/ip-access-logging-account-activity-emails.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-06-06T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Josh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Josh.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"tag:blog.mandrill.com,2014-06-06:/ip-access-logging-account-activity-emails.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1570:\"<p>This week we\'ve added a couple of small features to help you keep track of what\'s happening in your account. You can now see a log of IP addresses that access your account and you can receive weekly and/or daily account activity emails. </p>\n\n<h3>IP Access Logging</h3>\n\n<p>IP logs are a great way to see where and how your account is being accessed. For security, you can see that strange IP in a foreign country that accessed your account. And then make sure if it wasn\'t one of your colleagues, block them from your system and/or <a href=\"http://blog.mandrill.com/api-key-security-and-more-rules.html\">limit your API keys</a>. For debugging, you can confirm whether your servers connect to Mandrill at all. IP information has been available in your account\'s <a href=\"https://mandrillapp.com/settings/api\">API Logs</a>, but only for the last 100 calls - not very useful, especially for non-API access. </p>\n\n<p>The new <a href=\"https://mandrillapp.com/account/account-security\">Account Security</a> page in your Mandrill Account includes a list of the IP addresses that access your account, with the following details: geo data, first time accessed, last time accessed, and whether the IP was used to access your account through the API, SMTP, or the web interface. 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Chad <a href=\"http://blog.mandrill.com/starting-is-hard-to-do.html\">wrote</a> about the risky decision to build a separate team and a new product. Sensible people would just tack on some new APIs or bolt some seemingly-new features on to an existing product instead of conceiving a new team or platform. Sensible people would set small, attainable goals instead of ones that start with being the best and most widely-used Email As a Service product. Fortunately, we’re not sensible people.</p>\n\n<h2>Two years in</h2>\n\n<p>In just two years, Mandrill grew from a skunkworks project to a product that <a href=\"http://blog.mandrill.com/making-smtp-fast.html\">outperforms</a> similar services and beats the competition in a <a href=\"http://mandrill.com/features/\">feature by feature</a> comparison.  Today marks a milestone in Mandrill’s growth as we sign up our 250,000th active user, making Mandrill the largest <abbr title=\"Email As a Service\">EAAS</abbr> platform by a fairly wide margin. Mandrill’s active user count isn’t just ahead of our competitors; our user growth rate consistently outpaces competitors, pushing Mandrill further ahead of the pack. According to data from <a href=\"http://www.datanyze.com\">Datanyze</a>, Mandrill is the fastest growing <abbr title=\"Email As a Service\">EAAS</abbr> platform since February 2013.</p>\n\n<p><a href=\"http://www.datanyze.com/customer-migration/email-delivery/\"><img src=\"http://blog.mandrill.com/images/datanyze_migration_differential.png\" align=\"middle\"></a></p>\n\n<p>Not bad for two years.</p>\n\n<p>You might think most of those 250,000 users come from MailChimp\'s 6 million users. We thought the same thing! When Mandrill started, we expected a lot of crossover. Turns out the audiences are completely different, and we had to re-think our entire approach. Mandrill’s a team that likes challenges though: this one just meant Mandrill had to earn these users on our own.</p>\n\n<p>Ultimately, our users <strong>are</strong> this milestone, and we\'re grateful for each of you who have joined us, whether you joined when Mandrill was in beta, signed up today, or somewhere in between. If you used Mandrill in the last two years, thank you. If you gave us a high five, reported a bug, offered your feedback, or shared your business or idea with us to figure out how Mandrill could fit in to your vision, thank you. Thank you for letting us earn you as a user. We know that’s just the first step, and we’ll also need to continue to earn your support and trust.</p>\n\n<p>While this growth is exciting, we’re far from claiming success. We know there are more features, more improvements that we can build to improve our service offerings. We accomplished a whole lot in two years, but we’re buckling down (<a href=\"http://mailchimp.theresumator.com/apply/od2VrY/Technical-Support-Analyst-Mandrill-Team.html\">and</a> <a href=\"http://mailchimp.theresumator.com/apply/fPxnej/Senior-Software-EngineerMandrill.html\">hiring</a>) so we’re ready for what the next two years mean for Mandrill and our customers.</p>\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:15;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"SMS Two-Factor Option, New Alerts and Improved Webhook Error Handling\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:74:\"http://blog.mandrill.com/sms-two-factor-alerts-webhook-error-handling.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-05-09T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Josh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Josh.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"tag:blog.mandrill.com,2014-05-09:/sms-two-factor-alerts-webhook-error-handling.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:809:\"<p>This week we have a couple of features and refinements for increased account security: a new option for two-factor authentication along with new and revised account alerts. 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You can enable all three options, so you can use SMS as your primary method of two-factor auth or as a backup if you don\'t have your YubiKey handy.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/two-factor-login-sms.jpg\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:16;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"Two-Factor Authentication and Blacklist Webhooks\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:58:\"http://blog.mandrill.com/two-factor-blacklist-syncing.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-04-27T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"tag:blog.mandrill.com,2014-04-27:/two-factor-blacklist-syncing.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:864:\"<p>It\'s not Friday, but it\'s still time for some features! We\'ve added two-factor authentication so you can protect your Mandrill account using Google Authenticator or YubiKey, and we\'ve added blacklist webhooks so you can sync your Mandrill blacklist with your internal application database.</p>\n\n<h3>Two-Factor Authentication</h3>\n\n<p>For many applications, email is the most common and sometimes only way they talk to their users. An attacker seeing the contents of those messages or sending <a href=\"http://en.wikipedia.org/wiki/Phishing\">phishing</a> emails can be devastating. To add another layer of security protecting your account, we now support <a href=\"http://en.wikipedia.org/wiki/Two-step_verification\">two-factor authentication</a> using Google Authenticator or YubiKey.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/two-factor-login.jpg\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:17;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"OpenSSL Heartbleed Security Vulnerability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:47:\"http://blog.mandrill.com/heartbleed-update.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-04-09T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"tag:blog.mandrill.com,2014-04-09:/heartbleed-update.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:2142:\"<p>On Monday, the OpenSSL project <a href=\"http://www.openssl.org/news/secadv_20140407.txt\">released an update to address a serious security vulnerability</a> nicknamed \"<a href=\"http://heartbleed.com/\">Heartbleed</a>\". This vulnerability impacts the encryption used for internet communications and could allow access to decrypted HTTPS traffic. Like many service providers, once Mandrill became aware of Heartbleed, we moved to address, and evaluate the impact of, this vulnerability. We know that our users share our concern for security and privacy, so we want you to be aware of the specifics of Heartbleed vulnerability as it relates to Mandrill.</p>\n\n<!--more-->\n\n<h2>Impacted services</h2>\n\n<p>First and foremost, we have no evidence that the Heartbleed vulnerability was used to obtain any Mandrill data or to access Mandrill services.</p>\n\n<p>Mandrill\'s relay and application servers were using affected versions of OpenSSL. Patches have been applied to all impacted servers, a process which was completed and confirmed by 14:00 UTC on April 8th. Although Mandrill utilizes Amazon EC2, we don\'t use the disk images provided by Amazon that were <a href=\"http://aws.amazon.com/security/security-bulletins/aws-services-updated-to-address-openssl-vulnerability/\">found to be affected</a>. Nevertheless as a precaution, we\'ve replaced our private key and SSL certificate since it\'s plausible that Mandrill\'s certificates could have been exposed.</p>\n\n<h2>What you should do</h2>\n\n<p>While there\'s no indication that Mandrill user data has been impacted, we <strong>strongly</strong> recommend that users update their Mandrill account passwords. Since API Keys are used for accessing your account via the API and SMTP, we also recommend deactivating old keys and replacing them with new keys.</p>\n\n<p>Many of our users have sites or applications hosted which store their Mandrill credentials or other sensitive data. So, we also recommend auditing all services you may use to determine if they are also vulnerable, taking steps to repair any vulnerable services, and replacing SSL certificates once the vulnerability has been removed.</p>\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:18;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"Yahoo\'s recent DMARC changes and how that impacts senders\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:86:\"http://blog.mandrill.com/yahoos-recent-dmarc-changes-and-how-that-impacts-senders.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2014-04-08T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"tag:blog.mandrill.com,2014-04-08:/yahoos-recent-dmarc-changes-and-how-that-impacts-senders.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1651:\"<p><strong>Update April 12, 2014:</strong> <a href=\"http://yahoo.tumblr.com/post/82426971544/an-update-on-our-dmarc-policy-to-protect-our-users\">Yahoo has confirmed the DMARC change in an official statement</a>. There appear to be no plans to revert this change. If you\'re using yahoo.com in your from address, it\'s advised that you use an alternate \'from\' email domain. For now, a private domain or other free email provider will work, though a private domain is preferable since other free email providers may follow Yahoo\'s lead.</p>\n\n<p><strong>Update April 22, 2014:</strong> <a href=\"http://blog.aol.com/2014/04/22/aol-mail-takes-action-against-email-spoofing/\">AOL has announced changes to their DMARC policy</a> as well, so you\'ll want to use alternatives for AOL addresses in the \'from\' field as well.</p>\n\n<p>Late last week, <a href=\"http://yahoo.com\">Yahoo!</a> quietly made a dramatic change to the DMARC policy for yahoo.com that impacts senders who use services like Mandrill or independent mailing lists to send \'from\' @yahoo.com addresses. Yahoo hasn\'t indicated exactly why they made this change, but it may signal other changes from email providers that are yet to come.</p>\n\n<h2>What\'s happening</h2>\n\n<p>If you\'re sending through a service like Mandrill, you can generally use your own email address as the \'from\' email address. For site and app owners, this is usually an address on their domain. For some use cases, though, the \'from\' address might be a personal email address like a Gmail or Yahoo address. 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After a soft feature freeze in November, we\'ve been working on scaling the application to put us on a solid footing for future growth. In the past few months, we\'ve set up dozens of new application and database servers and migrated terabytes of data, without taking the application down for maintenance - even for a minute.</p>\n\n<p>This week, we\'re coming out of the freeze with a handful of new features that we\'ve been working on. We\'re excited about the foundational improvements that we\'re making, and we\'ll talk more about those in a future post. But for now, it\'s Friday, which means: features!</p>\n\n<h3>Rejection Blacklist Imports</h3>\n\n<p>We\'ve added some additional options for importing rejection blacklist entries. It was always easy to add multiple email addresses to the rejection blacklist via the API but the UI only allowed you to add addresses one at a time. Now you can add multiple addresses at once or you can upload a text file containing a large number of addresses (each address on a separate line).</p>\n\n<p><img src=\"http://blog.mandrill.com/images/blacklist-import.jpg\" /></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:20;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"Strengthening our foundation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:58:\"http://blog.mandrill.com/strengthening-our-foundation.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-11-08T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Josh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Josh.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"tag:blog.mandrill.com,2013-11-08:/strengthening-our-foundation.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1457:\"<p>The Mandrill team has spent the last several months adding a bunch of great features each week, like <a href=\"http://blog.mandrill.com/resending-messages-rules-actions.html\">resending messages</a>, <a href=\"http://blog.mandrill.com/subaccounts-custom-dns-and-more.html\">subaccounts</a> and <a href=\"http://blog.mandrill.com/demographics-and-live-preview.html\">demographics</a>. We\'ve also added some pretty innovative features that you don\'t normally find for transactional emails, like the <a href=\"http://blog.mandrill.com/rules-webhooks-authentication.html\">rules engine</a>, <a href=\"http://blog.mandrill.com/split-tests-template-editing.html\">split testing</a> and our <a href=\"http://blog.mandrill.com/friday-notes-2013-03-22.html\">executable API docs</a>. With each release we\'ve worked hard to make sure the interface for using them is well designed and easy to use, whether you\'re accessing them through the Mandrill web application or the Mandrill API.</p>\n\n<p>However, one problem we\'ve encountered with the speed we\'ve been releasing is that some features have been available through the Mandrill UI a week or two before they\'re accessible through the API (and sometimes vice versa). While we have some big, new features in the works, we also want to kill that time gap when they\'re ready. In order to do that, we\'re going to slow down for a couple of months and work on a making Mandrill\'s foundation even better for future innovation.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:21;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"Resending Messages and More Rules Options\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:62:\"http://blog.mandrill.com/resending-messages-rules-actions.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-10-25T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"tag:blog.mandrill.com,2013-10-25:/resending-messages-rules-actions.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1417:\"<p>This week, we have a few small improvements to announce. You can now retry recently soft-bounced or delivered messages to help diagnose delivery problems, and rules options have been further expanded to allow multiple actions per rule and more sending and tracking options.</p>\n\n<h3>Message Resending</h3>\n\n<p>Most of the time, email works predictably. If the email address is valid and the message isn\'t spammy, it\'ll be delivered as expected; otherwise it\'ll bounce with an error message. Most of the time, resending messages is a waste of time - the result won\'t change. But sometimes messages fail when they shouldn\'t or don\'t deliver when they say they do. When that happens, you usually need to try resending the message to verify the problem, and then resend the message at least once more once the problem is fixed.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/resend-message.png\" /></p>\n\n<p>Instead of doing this manually, you can now ask Mandrill to resend these messages for you. <a href=\"http://help.mandrill.com/entries/23833378-Can-I-change-how-long-Mandrill-keeps-data-about-my-emails-\">As long as we have the content available</a>, you can tell Mandrill to resend any message that is marked as soft bounced or delivered. We\'ll send a new, duplicated message that will be tracked and logged separately from the first one, so you can easily see whether or not resending the message helped.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:22;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"Expanded Rules Options, Easier BCC/CC Support, and Accessing Message Content\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:54:\"http://blog.mandrill.com/rules-options-easier-bcc.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-10-18T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"tag:blog.mandrill.com,2013-10-18:/rules-options-easier-bcc.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1380:\"<p>This week, we have a few small improvements to announce. 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New options let you change the <a href=\"http://help.mandrill.com/forums/22476178-Subaccounts-Basics\">subaccount</a>, <a href=\"http://help.mandrill.com/entries/23353682-Can-I-customize-the-domain-used-for-open-and-click-tracking-\">tracking domain</a>, SPF/DKIM <a href=\"http://help.mandrill.com/entries/23374656-Can-I-send-emails-on-behalf-of-my-clients-\">signing domain</a>, and <a href=\"http://help.mandrill.com/entries/25241243-Can-I-customize-the-Return-Path-bounce-address-used-for-my-emails-\">Return-Path domain</a> of messages that match your rule criteria. This is a good option if you can\'t change the SMTP headers or content yourself -- for example, if you\'re using a CRM or third-party system that doesn\'t allow you to add custom headers.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/rules-new-options-subaccounts.png\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:23;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"More API Calls: Inbound Routes, Tracking Domains, and Template Labels\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:50:\"http://blog.mandrill.com/inbound-tracking-api.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-10-11T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"tag:blog.mandrill.com,2013-10-11:/inbound-tracking-api.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1108:\"<p>We\'re still working hard at improving the scalability of the Mandrill backend to support our amazing growth (thank you, by the way), so we only have one small treat for you this week.</p>\n\n<h3>Expanded API Functionality: Inbound, Tracking Domains, and Template Labels</h3>\n\n<p>You can now access and control even more of Mandrill\'s functionality programmatically using our API. We\'ve added API support for <a href=\"https://mandrillapp.com/api/docs/inbound.JSON.html#method=add-domain\">inbound domains and routes</a>, <a href=\"https://mandrillapp.com/api/docs/urls.JSON.html#method=tracking-domains\">custom tracking domains</a>, and <a href=\"https://mandrillapp.com/api/docs/templates.JSON.html\">template labels</a>. If you\'re using an official Mandrill API client, you may need to update your client to a new version before the new calls and parameters will be available.</p>\n\n<p>If you want to know more about what these API calls can do for you, information can be found in the <a href=\"http://help.mandrill.com/home\">knowledge base</a> and <a href=\"https://mandrillapp.com/api/docs/\">api docs</a>.</p>\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:24;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:27:\"Template Screenshot Testing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:55:\"http://blog.mandrill.com/template-screenshot-tests.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-09-27T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Josh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Josh.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"tag:blog.mandrill.com,2013-09-27:/template-screenshot-tests.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:903:\"<p>We\'ve been hard at work on some larger backend changes, but still have a highly requested feature for you this week.</p>\n\n<h3>Check your templates against multiple email clients</h3>\n\n<p>A while back we added a <a href=\"http://litmus.com\">Litmus</a> integration to offer <a href=\"http://help.mandrill.com/entries/23743551-Can-I-run-spam-tests-on-my-emails-or-templates-\">spam filter testing</a> for your email templates. This is great for helping deal with the quirks of ISP spam filters, but making sure your email looks right once it gets into the inbox can be just as important. Since testing emails in multiple clients and browsers can be insanely time consuming, we\'ve expanded our Litmus integration to include email client testing. You can test any template against a combination of 30 clients/browsers for $3 per test.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/screenshot-tests.png\">\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:25;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"Template Labels and Contextual Help\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:61:\"http://blog.mandrill.com/template-labels-contextual-help.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-09-21T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"tag:blog.mandrill.com,2013-09-21:/template-labels-contextual-help.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:517:\"<p>This week is about making it easier to find the things you need. Template labels allow you to easily organize and find templates in the web interface and contextual help allows you to get relevant information where you need it.</p>\n\n<h3>Template Labels</h3>\n\n<p>If you\'re managing templates for several clients or just have a lot of your own, it can get a little cumbersome to find the one you\'re looking for using just the template name.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/templates-sea.png\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:26;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"Subaccount-specific Blacklists and New Custom DNS API\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:71:\"http://blog.mandrill.com/subaccount-blacklists-and-custom-dns-apis.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-09-13T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"tag:blog.mandrill.com,2013-09-13:/subaccount-blacklists-and-custom-dns-apis.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:990:\"<p>We\'ve made a few improvements to the app this week. We\'ve separated the rejection blacklist for each subaccount, and we\'ve added more API calls for managing custom DNS names for dedicated IPs.</p>\n\n<h3>Subaccount-specific Blacklists</h3>\n\n<p><a href=\"http://help.mandrill.com/forums/22476178-Subaccounts-Basics\">Subaccounts</a> are a great way for senders to protect their reputation when they send on behalf of many others. Mandrill will track each subaccount separately, with distinct reputations and quotas. We\'ve now added a separate <a href=\"http://help.mandrill.com/entries/22880521-What-is-a-rejected-email-Rejection-Blacklist-\">rejection blacklist</a> for each subaccount. Any bounces, spam complaints, or unsubscribe requests Mandrill receives for an email will only by applied to the sending subaccount\'s blacklist. Other subaccounts will still be able to send to that recipient without issue.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/subaccounts-blacklist.jpg\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:27;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"Manage Dedicated IPs via the API and Trigger Rules by API Key\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:77:\"http://blog.mandrill.com/dedicated-ip-management-and-api-key-based-rules.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-09-06T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Dustin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"http://blog.mandrill.com/author/Dustin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"tag:blog.mandrill.com,2013-09-06:/dedicated-ip-management-and-api-key-based-rules.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1003:\"<p>We\'re still working away on a number of backend projects, but we\'ve made a few improvements to the app this week. We\'ve added an entire suite of API calls for managing dedicated IPs, and you can now use API keys as a condition for rules.</p>\n\n<h3>Manage Dedicated IPs via the API</h3>\n\n<p>We\'ve added extensive API support for managing dedicated IPs. You can now list, provision, and remove dedicated IPs directly via the API. You can also move IPs between pools and enable or disable <a href=\"http://help.mandrill.com/entries/24002691-How-do-I-warm-up-my-dedicated-IP-address-\">warmup mode</a>. Finally, you can list, create, and destroy <a href=\"http://help.mandrill.com/entries/24182062-Can-I-choose-which-dedicated-IP-my-Mandrill-emails-send-from-\">IP pools</a>.</p>\n\n<p>The new API calls are all located in a <a href=\"https://mandrillapp.com/api/docs/ips.JSON.html\">new <code>ips</code> namespace</a>. You can use them to integrate dedicated IP management directly in to your application. </p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:28;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"Filter by API key and manage sending domains via the API\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:73:\"http://blog.mandrill.com/filter-by-api-key-sending-domain-management.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-08-30T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Dustin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"http://blog.mandrill.com/author/Dustin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"tag:blog.mandrill.com,2013-08-30:/filter-by-api-key-sending-domain-management.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1061:\"<p>This week we\'ve been working on a host of backend projects, but we\'ve still got a couple of nice improvements for you. We\'ve added the ability to search and filter activity based on an API key and added API calls for managing your sending domains.</p>\n\n<h3>Activity filtering by API key</h3>\n\n<p>Starting now, we\'re auto-tagging your emails based on the API key used to send them. This allows you to filter by API key in the dashboard, activity view, demographics and other pages where you can filter based on system tags like sender and template. Showing the API key willy nilly around the app didn\'t seem like a very good idea so you\'ll notice that we\'re not listing the actual API keys in the filters, but using your API key description instead. If you\'d like to filter by an API key, but it doesn\'t have a description yet, you can add one on the <a href=\"https://mandrillapp.com/settings/index\">SMTP &amp; API Credentials</a> page inside the app and it\'ll show up in the filter.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/api-filtering.jpg\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:29;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"Subaccounts, Custom Reverse DNS, Bounce Forwarding, and More SMTP Event Details\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:61:\"http://blog.mandrill.com/subaccounts-custom-dns-and-more.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-08-23T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"tag:blog.mandrill.com,2013-08-23:/subaccounts-custom-dns-and-more.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1077:\"<p>We have some major new features for you this week. Subaccounts let you manage and control your own users\' email, Custom Reverse DNS lets you fully whitelabel your dedicated IP addresses, and Bounce Forwarding lets you integrate Mandrill\'s bounce handling with third party systems without using webhooks. Finally, SMTP Events now have more detail to help you troubleshoot delivery issues.</p>\n\n<h3>Subaccounts</h3>\n\n<p>One of the biggest challenges of running an email service is the anti-abuse system. It only takes a handful of bad users sending spam to cause everybody\'s messages to be delayed or even blocked. Mandrill\'s reputation and quota system works well to protect Mandrill users from each other, but if you have multiple users of your own sending through a single account, sending for all of your users could be impacted by one or two less-than-stellar users in your account. Subaccounts let you leverage Mandrill\'s reputation system for your own users\' email. Here\'s how it works:</p>\n\n<p><img src=\"http://blog.mandrill.com/images/subaccounts-overview.jpg\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:30;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"Custom Return Path Domains and SMS Alerts\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:63:\"http://blog.mandrill.com/custom-return-path-and-sms-alerts.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-08-16T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"tag:blog.mandrill.com,2013-08-16:/custom-return-path-and-sms-alerts.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1608:\"<p>We have a few refinements for you this week. Custom Return Path Domains whitelabel your emails more completely, SMS Alerts add a new option to help you keep an eye on important changes to your account, and Alert Logging provides a snapshot of triggered alerts for your account.</p>\n\n<h3>Custom Return Path Domains</h3>\n\n<p>The Return-Path address for your emails is where things like bounces and other delivery events are sent. It\'s also known as the \"envelope-from\" or <code>MAIL FROM</code> address. (For Gmail users, the <code>mailed-by</code> header typically is generated from this address). Until now, this address was a subdomain of mandrillapp.com, but we now allow you to <a href=\"http://help.mandrill.com/entries/25241243-Can-I-customize-the-Return-Path-bounce-address-used-for-my-emails-\">use a custom domain</a> instead, to more completely whitelabel the emails you\'re sending. All you need to do is use a CNAME for a subdomain you control and point it to mandrillapp.com. </p>\n\n<p><img src=\"http://blog.mandrill.com/images/return-path.jpg\"></p>\n\n<p>Because a custom return path domain is just a CNAME to mandrillapp.com, existing <a href=\"http://help.mandrill.com/entries/23353682-Can-I-customize-the-domain-used-for-open-and-click-tracking-\">tracking domains</a> can be used as return path domains. We recommend setting up a distinct return path domain in order to make it clear that it\'s a domain that sends mail. <a href=\"http://help.mandrill.com/entries/25241243-Can-I-customize-the-Return-Path-bounce-address-used-for-my-emails-\">More information on custom return-path domains</a>.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:31;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"Refined Alerts, SMTP Events, and Centralized Documentation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:57:\"http://blog.mandrill.com/alerts-smtp-events-and-docs.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-08-09T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"tag:blog.mandrill.com,2013-08-09:/alerts-smtp-events-and-docs.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1064:\"<p>We have a few refinements for you this week. 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Deferrals give you detailed information to help troubleshoot specific addresses that are having trouble receiving mail, neighborhood comparisons show you how your sending stats compare to the rest of Mandrill users and the revised Account section makes it easier to get a quick overview of your account.</p>\n\n<h3>Deferrals</h3>\n\n<p>We do everything we can to deliver messages within seconds, but sometimes we run into roadblocks. The recipient\'s account might be over quota (even in the days of multi-gigabyte quotas, that still happens!), or the receiving server might be experiencing some other general problem. In cases like this, there\'s nothing we can do to make the message send more quickly, so we queue it and retry automatically. To keep you informed of delays like this, we\'ve added a new <code>deferred</code> state for messages so you can see exactly why the delays occurred.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/activity-deferred.jpg\"></p>\n\n<p>The details of the delay, including the timestamp and the error message that caused it, are available in your activity log and in the <a href=\"https://mandrillapp.com/api/docs/messages.JSON.html#method=search\"><code>messages/search</code></a> and <a href=\"https://mandrillapp.com/api/docs/messages.JSON.html#method=info\"><code>messages/info</code></a> API calls. We\'ve also added a new <code>deferral</code> event for webhooks so you can integrate this data into your applications, and we\'ve added deferral support to the rules engine as well.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:33;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"Timeseries Search API and More Demographics Reporting\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:77:\"http://blog.mandrill.com/search-timeseries-and-more-demographics-reports.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-07-26T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"tag:blog.mandrill.com,2013-07-26:/search-timeseries-and-more-demographics-reports.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:890:\"<p>This week we focused on improving and polishing existing features. The timeseries search API lets you get aggregate email stats based on a search query, demographics data is now searchable in the activity log, and geolocation reporting now includes states and provinces.</p>\n\n<h3>Timeseries Search API</h3>\n\n<p>The activity log interface lets you see an aggregated delivery and engagement timeline for all messages matching a search query. We\'re now making this information available to your applications through the API. This query gives you the same fidelity of statistics that our API provides about tags, but for arbitrary search queries. 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Template live preview lets you see exactly what your template will look like while you code it, and recipient demographics give you aggregate stats on your recipients\' operating systems, email clients, and locations.</p>\n\n<h3>Recipient Demographics</h3>\n\n<p>We\'ve taken our existing geolocation and user agent data and made it more accessible by adding a simple aggregate demographics report. You can see if your recipients are nerdy lovers of Linux, or maybe most of your opens are coming from mobile devices - reminding you that you need to <a href=\"http://zurb.com/playground/responsive-email-templates\">make your template responsive</a>. You can also filter this aggregate data by tag and by date.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/geolocation.jpg\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:35;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"Understanding Reputation, NodeJS Documentation, and Integrated Support\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:68:\"http://blog.mandrill.com/understanding-reputation-and-node-docs.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-07-12T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"tag:blog.mandrill.com,2013-07-12:/understanding-reputation-and-node-docs.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1043:\"<p>We have a small batch of new features for you this week. Reputation improvement helps you understand the factors leading to poor account or tag reputation, reputation history has been expanded to include tag-specific reputation, the NodeJS API client has been added to the API docs, and we\'ve integrated support into the Mandrill application.</p>\n\n<h3>Reputation Improvement</h3>\n\n<p>When your reputation starts dropping, it can sometimes be hard to understand why. Mandrill uses a large number of factors to determine your account or tag\'s reputation, and it\'s not always obvious what the major problems are. Starting this week, accounts and tags with poor reputation will include a section breaking down what the major problems are along with information on what you can do to improve. 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We have another handful of features for you this week. Tag-specific reputation lets you break down your reputation by email type, reputation history helps you understand how your reputation changes over time, and we\'ve expanded access to message data using the API.</p>\n\n<h3>Tag-specific Reputation</h3>\n\n<p>We\'ve expanded the reputation system to calculate distinct reputations for each of your tags. This gives you much more detailed information about how your mail is performing, and can help pinpoint reputation issues that might be harming your overall deliverability. For example, a specific tag with a high complaint rate might not harm your account\'s reputation as a whole, but the complaints will definitely hurt your deliverability, especially as more and more ISPs use content and engagement to make filtering decisions. 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Test mode gives you a way to generate fake events and test your integrations without actually sending email or affecting your reputation and URL patterns and tagging provide you with more powerful click reporting.</p>\n\n<h3>Test Mode (Sandbox)</h3>\n\n<p>We\'ve added a test mode to make it easy to experiment with Mandrill and fine-tune your integration for things like bounce handling without actually sending email and potentially damaging your account\'s reputation or racking up usage fees.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/test-mode-menu.jpg\"></p>\n\n<p>When you\'re logged in to your account, you can flip your current browser session into test mode by accessing the account menu in the top-right corner. This won\'t affect normal sending for your account via API or SMTP. When you\'re in test mode, the top navigation bar will turn orange, and you\'ll see separate stats and activity. 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We hit 65,000 users and we\'ve added a handful of powerful new features. Scheduled emails enable a number of sophisticated autoresponder-like behaviors, and stats comparisons now provide even more details about your activity. We\'ve added some quick tips to make searching easier, and geolocation and email client info for opens and clicks are now available in the activity log.</p>\n\n<h3>Scheduled Email</h3>\n\n<p>Now, when you send an email through Mandrill, you can specify when it should be sent. We\'ll store the email and take care of sending it. We haven\'t invented time travel yet, so we can\'t send messages back in time, but we\'ve got the future covered.</p>\n\n<p>Scheduling an email is simple: using the API, just set the <code>send_at</code> parameter to indicate when the message should be sent. For SMTP, use the <code>X-MC-SendAt</code> header. We\'ve also added API calls to <a href=\"https://mandrillapp.com/api/docs/messages.JSON.html#method=list-scheduled\">search</a>, <a href=\"https://mandrillapp.com/api/docs/messages.JSON.html#method=reschedule\">reschedule</a>, and <a href=\"https://mandrillapp.com/api/docs/messages.JSON.html#method=cancel-scheduled\">cancel</a> your scheduled emails.</p>\n\n<p>Because of the additional storage required, an additional fee applies for using this feature. Scheduled emails cost $0.05 for every thousand emails scheduled, plus an additional $0.02 per thousand emails per day for storage. <a href=\"http://help.mandrill.com/entries/24331201-Can-I-schedule-a-message-to-send-at-a-specific-time-\">More details are available here.</a></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:39;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"A/B Split Tests, Improved Template Editing, and Bounce Storage\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:58:\"http://blog.mandrill.com/split-tests-template-editing.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-06-14T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Dustin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"http://blog.mandrill.com/author/Dustin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"tag:blog.mandrill.com,2013-06-14:/split-tests-template-editing.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:926:\"<p>We\'ve got a couple of exciting features to announce this week. 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With additional conditions for the rules engine, you can set up more complex schemes, including automated split testing. You can also IP- and scope-limit API keys, and add more dedicated IPs to your account.</p>\n\n<h3>Nested Rules</h3>\n\n<p>Rules give a sophisticated (but non-programming) user a way to change the behavior of their transactional email. A common request is the ability to handle automated split testing without requiring changes to the sending code. We\'ve added features this week for managing rules that make automated testing possible, as well as help manage your rules more effectively.</p>\n\n<p>The fact that each rule can only match one event and take one action causes a lot of repetition as the same conditions are duplicated between different rules. First, your rules can refer to other rules in their conditions. For example, here are rules that send Gmail password reset emails to a webhook:</p>\n\n<p><img src=\"http://blog.mandrill.com/images/nested-rule-gmail.png\"></p>\n\n<p>Since you can now set up rules that are only meant to be used as conditions in other rules, it\'s important that these nested rules don\'t accidentally modify your emails or trigger webhooks accidentally, so we\'ve added a new action for rules called \"do nothing.\" This can be used any time you want to keep a rule around, but don\'t want it to take any action.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:43;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"Extending Content Storage, Easy Unsubscribe Links, Testing for Inbound (Weekly Release Notes)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:74:\"http://blog.mandrill.com/extended-content-storage-unsub-link-and-more.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-05-17T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"tag:blog.mandrill.com,2013-05-17:/extended-content-storage-unsub-link-and-more.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:933:\"<p>This week, the Mandrill developers have been busy adding new features based in large part on what users have been requesting and where we\'ve seen user questions. 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For some users, though, viewing content is used for troubleshooting or to help their support teams confirm information contained in emails, so having access to the content for longer periods of time is really important.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:44;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"Weekly Release Notes: Export API and Spam Filter Tests\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:59:\"http://blog.mandrill.com/data-export-spam-filter-tests.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-05-10T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Dustin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"http://blog.mandrill.com/author/Dustin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"tag:blog.mandrill.com,2013-05-10:/data-export-spam-filter-tests.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:814:\"<p><a href=\"http://mailchimp.com/comic/\">Happy birthday, Mandrill!</a> After devouring perfect bananas for the past week, we have some new features to share.</p>\n\n<h3>Bulk data export</h3>\n\n<p>It\'s pretty easy to amass a ton of data in your Mandrill account. 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Since we accept mail using plain old SMTP, there\'s a pretty good chance that your platform already supports Mandrill without writing any custom code. But, if you want to really take advantage of Mandrill\'s powerful platform, you need to write code.</p>\n\n<p>So this week after months of beta testing, we\'re exposing some tools that make it easy to customize your Mandrill email behavior without writing any code. It\'s all part of someting we call the <a href=\"https://mandrillapp.com/rules/\"><strong>Rules Engine</strong></a>.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:46;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"Weekly Release Notes: Faster Webhooks and Even More Performance\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:62:\"http://blog.mandrill.com/faster-webhooks-more-performance.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-04-26T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"tag:blog.mandrill.com,2013-04-26:/faster-webhooks-more-performance.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1106:\"<p>We spent most of our time this week adjusting the backend systems to improve the performance and consistency of the application. This is the kind of thing that can be difficult to explain simply, but let\'s give it a shot.</p>\n\n<h3>Even better sending performance</h3>\n\n<p>Last week, we made a <a href=\"http://blog.mandrill.com/performance-consistency-testing.html\">series of changes</a> to improve our sending speed. We\'ve continued to see better performance and fewer spikes since those changes were made, but we saw places where we could do even more. With SMTP servers all over the world, there were some edge cases where those servers couldn\'t get new messages to us as quickly as users were sending them, causing messages to be delayed by <em>whole seconds</em> - clearly unacceptable. </p>\n\n<p>We replaced our main SMTP delivery system with a one that scales better with increased concurrency and uses fewer resources. Here\'s the graph from our status page that shows the results:</p>\n\n<p><a href=\"http://status.mandrillapp.com\"><img src=\"http://blog.mandrill.com/images/queue-size.png\"></a></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:47;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"Weekly Release Notes: More Consistent Performance, Testing Templates, and More\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:61:\"http://blog.mandrill.com/performance-consistency-testing.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-04-20T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"tag:blog.mandrill.com,2013-04-20:/performance-consistency-testing.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1076:\"<p>Friday was a little crazy, but we still have plenty of things that went live this week. Let\'s get on with it.</p>\n\n<h3>More consistent and better sending performance</h3>\n\n<p>As part of the effort to build <a href=\"http://blog.mandrill.com/standing-out-in-a-sea-of-green-check-marks.html\">our new status page</a>, we created a large international set of benchmarks (expect another blog post on this later). These tests send an email from every continent through our servers once per minute and measure how long the different parts of delivery take. We\'ve always monitored sending performance through Mandrill in the effort <a href=\"http://blog.mandrill.com/making-smtp-fast.html\">to make email delivery fast</a>, but these benchmarks showed how spikey our delivery times could be during periods of high load and contention. So this week we strapped on our profilers and went to war to trim some of those edge cases. A few days later, battered and exhausted, we have some results to share.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/consistent-performance.png\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:48;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"Friday Release Notes: More Template Options, Higher Quotas, and Prioritization\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:61:\"http://blog.mandrill.com/broader-templates-quota-control.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-04-12T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"tag:blog.mandrill.com,2013-04-12:/broader-templates-quota-control.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1202:\"<p>Lots of big things going down this week, including some changes to the quota system that affects just about all Mandrill users. Let\'s break it down.</p>\n\n<h3>Templates are now more than just HTML</h3>\n\n<p>We originally conceived of templates as a simple way to let non-technical people edit the HTML of their application-delivered messages. We even integrated with our <a href=\"http://mailchimp.com\">sister product MailChimp</a> to make editing templates even easier. Once the feature was launched, we were inundated with praise for having templates, but you guys wanted more than just HTML - a lot more. So, starting today, templates can control even more of the sending options for your email. You can now specify a subject line, sender address, and text part for messages sent using a template. When you send your messages using the <a href=\"https://mandrillapp.com/api/docs/messages.html#method=send-template\">messages/send-template API call</a>, you can now leave off the from_email, from_name, subject, and text parameters from your call and it will fill in the values from the template instead. On top of that, we\'ve overhauled the templates interfaces to reflect this new direction.</p>\n\n<p>\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:49;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"Standing Out In a Sea of Green Check Marks\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:72:\"http://blog.mandrill.com/standing-out-in-a-sea-of-green-check-marks.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-04-09T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Josh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Josh.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"tag:blog.mandrill.com,2013-04-09:/standing-out-in-a-sea-of-green-check-marks.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1566:\"<p>Author\'s note: This is the first of our \'from the trenches\' posts, which are designed to give you a little bit of information on the how and why we do some of the things we do here at Mandrill.</p>\n\n<p>When we created Mandrill we knew that a status page was going to be a pretty important thing for us to build out. It needs to be a place where we can show our current users that their trust is well placed, and where potential users can see that we do a really good job at providing a fast and reliable way to send their email.</p>\n\n<p>Before I started designing <a href=\"http://status.mandrillapp.com\">our status page</a>, I decided to talk to several people here in the company with a lot of experince using and looking through them: devs from our operations group. One of the general questions I asked them was what, for them, makes a good status page. The response was laughter with the (cleaned up for blog posting purposes) reply \"Status pages are, pretty much, universally horrible. Good luck.\" And that was basically the same reply I got from others in the company.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/sea-of-green-checks.gif\"></p>\n\n<p>Status pages are usually a sea of green check marks and if you\'re lucky you can find an icon you can hover over and see that the service was almost unusable (but still green). They may have a little, buried historical data or an uptime stat that, without any context, doesn\'t really tell you much. So the problem I was facing was how we balance out the green while also providing data with context?</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:17:\"from-the-trenches\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:50;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"Friday Release Notes: Webhook Testing, Sending Domain Claiming, and More\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:61:\"http://blog.mandrill.com/webhook-testing-domain-security.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-04-05T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"tag:blog.mandrill.com,2013-04-05:/webhook-testing-domain-security.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1130:\"<p>Another week has ended, and that means that we have more Mandrill features and updates for all you wonderful people.</p>\n\n<h3>Testing webhooks</h3>\n\n<p>Webhooks are a great feature for integrating your site or application with Mandrill. You can listen for all kinds of events around your emails and act on them in totally custom ways. While this is really cool, it can be a pain to set up and test that webhooks are working, particularly if you\'re listening for bad or infrequent events like spam complaints and unsubscribes (and you don\'t want to generate actual spam complaints of unsubs for your account).</p>\n\n<p>To make the setup process smoother, each webhook now has a \"send test events\" button. Click it, and we\'ll immediately send a batch of events (at least one of every event you\'re listening for) to your server so you can get a real example of the events we send and can iterate quickly on your integration. Pretty simple, but very cool. <a href=\"http://help.mandrill.com/entries/23530867-Can-I-test-webhooks-in-Mandrill-\">Here\'s some docs on how the button works</a>, but seriously, it\'s a button. Click it.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:51;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"Friday Release Notes: Lower Pricing and More Transparency\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:60:\"http://blog.mandrill.com/lower-prices-more-transparency.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-03-29T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"tag:blog.mandrill.com,2013-03-29:/lower-prices-more-transparency.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1155:\"<p>Like our siblings over in MailChimp, the Mandrill team is celebrating Good Friday today, but we\'ve still got some neat additions for you this week.</p>\n\n<h3>Dramatically Lower Prices, No Minimum Fees</h3>\n\n<p>This one\'s <a href=\"http://blog.mandrill.com/new-simpler-pricing.html\">already been announced on the blog</a>, so I won\'t belabor the point too much, but our new pricing is lower for absolutely all of our users, and on average will cut your bill in half. In addition, we made a bunch of changes to our monthly billing and account status screens to reflect this new focus on pay-as-you-go utility pricing.</p>\n\n<p>This is a huge change to our pricing model, but we\'re still the same team with the same goals. We\'re just as focused on performance and reliability of our infrastructure, and we\'ll be doing just as much to innovate and add features to the product at a rapid clip. With nearly a year of experience running Mandrill under our belts, we found some cost savings in how we operate. Who better to benefit from that than our customers? Play around with <a href=\"http://mandrill.com/pricing/\">our new pricing calculator</a> and see!</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:52;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"Simpler (and reduced) pricing for everyone\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:49:\"http://blog.mandrill.com/new-simpler-pricing.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-03-26T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"tag:blog.mandrill.com,2013-03-26:/new-simpler-pricing.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1059:\"<p><strong>UPDATE: As of 2015-07-15, Mandrill\'s pricing has changed. See our <a href=\"http://mandrill.com/pricing\">pricing page</a> for current details.</strong></p>\n\n<p>Yesterday we changed Mandrill\'s pricing model. It\'s pretty significant and we think you\'ll be happy to see simplified and more cost-effective pricing for all senders. No more monthly plans. No more figuring out whether you want to keep a monthly plan even if you\'re sending less mail. Just consistent rock-solid features for all users, predictable pricing, and volume discounts built in (still no negotiation needed).</p>\n\n<p>...And lower pricing for everyone.</p>\n\n<p>But how much lower?  Let\'s look at a few of examples of monthly sending:</p>\n\n<p><strong>25K</strong>\nOld Price: $ 9.95\nNew Price: $ 2.60</p>\n\n<p><strong>55K</strong>\nOld Price: $ 23.45\nNew Price: $  8.60</p>\n\n<p><strong>250K</strong>\nOld Price: $ 171.45\nNew Price: $  47.60</p>\n\n<p><strong>1m</strong>\nOld Price: $ 526.95\nNew Price: $ 197.60</p>\n\n<p><strong>7m</strong>\nOld Price: $ 1,745.95\nNew Price: $ 1,048.80</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:53;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"Friday Release Notes for March 22, 2013\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:53:\"http://blog.mandrill.com/friday-notes-2013-03-22.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-03-22T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"tag:blog.mandrill.com,2013-03-22:/friday-notes-2013-03-22.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:980:\"<p>Just a few feature releases this week. We spent a lot of time setting things up for next week\'s additions.</p>\n\n<h3>Making the API docs executable</h3>\n\n<p>Our API has a lot of options and a lot of power behind it, which can make it hard to read the documentation and easily see how the requests are put together. We\'ve added a \"Try it\" button next to every API call. Right from the <a href=\"https://mandrillapp.com/api/docs/\">docs</a>, you can create a request and run it to see the real response or error that is generated - no custom code required! If you\'re logged into Mandrill, we\'ll even auto-fill the request with your API key to make it that much faster to get started. Under the covers, this just uses Mandrill\'s Javascript API client to make the requests from your browser. You can fire up your browser developer tools to get all the details on how the API requests are sent and processed.</p>\n\n<p><img src=\"http://blog.mandrill.com/images/api-playground.jpg\"></p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:54;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"Friday Release Notes for March 15, 2013\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:53:\"http://blog.mandrill.com/friday-notes-2013-03-15.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-03-15T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"tag:blog.mandrill.com,2013-03-15:/friday-notes-2013-03-15.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:625:\"<p>A nice mix of big and tiny updates this week.</p>\n\n<h3>Mandrill in three more regions</h3>\n\n<p>As part of our ongoing efforts to <a href=\"/making-smtp-fast.html\">make SMTP fast</a>, we launched Mandrill SMTP and API servers in four separate locations around the globe. This week, we added three more. You\'ll now see Mandrill servers in Tokyo, Japan; Sydney, Australia; and São Paulo, Brazil. That means we\'re now available in every <a href=\"http://aws.amazon.com/about-aws/globalinfrastructure/\">public AWS region</a> currently available except for Northern California, and have servers on five continents. Not bad!</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:55;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Friday Release Notes for March 8, 2013\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:53:\"http://blog.mandrill.com/friday-notes-2013-03-08.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-03-08T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"tag:blog.mandrill.com,2013-03-08:/friday-notes-2013-03-08.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:986:\"<p>Another week, another round of updates and improvements to Mandrill. Here we go.</p>\n\n<h3>New Pricing for High Volume Senders</h3>\n\n<p>Like most web-based software products, Mandrill had pricing information listed in the app and on the website, but really big and complex users needed to contact us for pricing. Personally, I hate it when companies hide pricing behind a sales process, so a couple weeks ago we changed Mandrill\'s high volume pricing to be both simpler and more transparent and stuck it up on the website. The new pricing took effect immediately for all users sending more than 1.3 million emails per month.</p>\n\n<ul>\n<li>Old Price: $0.40 per thousand emails beyond 1.3 million emails per month</li>\n<li>New Price: $0.20 per thousand emails from 1.3 million emails per month to 6.3 million emails per month, and $0.10 per thousand emails beyond that</li>\n</ul>\n\n<p>Use <a href=\"http://mandrill.com/pricing/\">the Mandrill pricing calculator</a> for more details.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"release-notes\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:56;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Friday Release Notes for March 1, 2013\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:53:\"http://blog.mandrill.com/friday-notes-2013-03-01.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-03-01T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"tag:blog.mandrill.com,2013-03-01:/friday-notes-2013-03-01.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:923:\"<p>As we\'ve noted before, Mandrill uses a continuous deployment model, releasing new features as they are finished rather than batching them together for one, big, scary release day. 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Lots of users have been excited for expanded attachment support, so we rolled out changes yesterday to include support for inline images and more attachment types.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:59;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"Speed and redundancy for SMTP with Postfix\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:72:\"http://blog.mandrill.com/speed-and-redundancy-for-smtp-with-postfix.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-02-04T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"tag:blog.mandrill.com,2013-02-04:/speed-and-redundancy-for-smtp-with-postfix.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:662:\"<p>Transactional email needs speed. 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Using a local Postfix server is one step you can take to help increase speed and redundancy for your emails.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:6:\"how-to\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:60;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Own Your WordPress Email with Mandrill\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:68:\"http://blog.mandrill.com/own-your-wordpress-email-with-mandrill.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-01-21T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"Loren\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"http://blog.mandrill.com/author/Loren.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"tag:blog.mandrill.com,2013-01-21:/own-your-wordpress-email-with-mandrill.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1397:\"<p>It\'s the beginning of a new year, and Mandrill\'s modest growth continues!</p>\n\n<blockquote class=\"twitter-tweet\"><p>It took @<a href=\"https://twitter.com/mailchimp\">mailchimp</a> 7 years to get to 20k users. It only took @<a href=\"https://twitter.com/mandrillapp\">mandrillapp</a> 7 months. Congratu--I hate you kids. :-)</p>&mdash; Ben Chestnut (@benchestnut) <a href=\"https://twitter.com/benchestnut/status/274255771875823616\" data-datetime=\"2012-11-29T20:57:26+00:00\">November 29, 2012</a></blockquote>\n\n<script async src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<p>To keep things rolling, we\'d like to start talking about some nifty integrations out there that will help you leverage the tools Mandrill puts at your disposal. There are a number of good integrations already in the wild, including ones for <a href=\"http://connect.mailchimp.com/integrations/mandrill-for-joomla\">Joomla!</a> and <a href=\"http://drupal.org/project/mandrill\">Drupal</a>.</p>\n\n<p>But for today\'s safari, we\'re stalking the two ton elephant in the CMS room: <strong>WordPress</strong>.</p>\n\n<p>One of the things WordPress does \"for free\" is send email. You\'ve noticed this happening -- you get notified via email when someone leaves a comment or a new user registers, for instance -- but you may never have thought about customizing that process. We\'re here to tell you why you should!</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:12:\"integrations\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:61;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Making SMTP fast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:46:\"http://blog.mandrill.com/making-smtp-fast.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2013-01-17T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Chad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Chad.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"tag:blog.mandrill.com,2013-01-17:/making-smtp-fast.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1379:\"<p>A few months ago, we had a customer come in complaining of slow sending speeds. Even the simplest of emails was taking 2 or 3 seconds to deliver. That may not seem like a lot, but if you\'re sending thousands of messages on a single thread, it can quickly add up to hours. Our servers routinely spent about 50 milliseconds processing their mail, so that was eliminated as a possibility. The customer\'s servers were in France and had a 250 millisecond ping time to our servers in Texas. That\'s pretty far, but still far short of 3 seconds.</p>\n\n<h2>The problem: SMTP is chatty</h2>\n\n<p>The key to this little puzzle is that the customer was using SMTP to send their mail. That\'s not too surprising; about 60% of the email that goes through Mandrill is sent using SMTP. The problem is that SMTP is designed as what we nerdy types like to call a <a href=\"http://kb.pert.geant.net/PERTKB/ChattyProtocols\">chatty protocol</a>. To send a single email using SMTP, you have to send multiple separate commands to the SMTP server and wait for a response on each one. The farther you are from the SMTP server, the longer you have to wait for each response. Here\'s a basic breakdown of a simple SMTP conversation (see <a href=\"http://en.wikipedia.org/wiki/Simple_Mail_Transfer_Protocol\">wikipedia</a> or <a href=\"http://tools.ietf.org/html/rfc5321\">the SMTP RFC</a> for more detail):</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:62;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"Templates update, inbound API calls, and SMTP logging\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:81:\"http://blog.mandrill.com/templates-update-inbound-api-calls-and-smtp-logging.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2012-12-27T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:91:\"tag:blog.mandrill.com,2012-12-27:/templates-update-inbound-api-calls-and-smtp-logging.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:425:\"<p>Last week, we conducted some planned maintenance to move some data around and generally make things faster and more reliable for our users. While we were at it, we also rolled out a small update for templates, added some API calls related to Mandrill\'s <a href=\"http://help.mandrill.com/forums/21092258-inbound-email-processing\">inbound email processing</a>, and added API logging for messages transmitted via SMTP. </p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:13:\"announcements\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:63;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"An Awesome, Plain Text Email\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:57:\"http://blog.mandrill.com/an-awesome-plain-text-email.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2012-11-27T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"Loren\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"http://blog.mandrill.com/author/Loren.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"tag:blog.mandrill.com,2012-11-27:/an-awesome-plain-text-email.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:615:\"<p>My most recent post included a basic <a href=\"http://blog.mandrill.com/zapier-makes-mandrill-integration-easy.html\">example of a plain text transactional email</a>. I explained how <strong>even a simple email with your particular style could go a long way</strong> over something generic. Well, the message must have resonated, because one of our readers reached out that same day to share an example of a company doing exactly this... and doing it really well!</p>\n\n<p>In turn, <strong>we were delighted enough to share this email</strong> with our own readers. So stick around, you might learn something!</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:6:\"how-to\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:64;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Zapier Makes Mandrill Integration Easy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:68:\"http://blog.mandrill.com/zapier-makes-mandrill-integration-easy.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2012-11-19T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"Loren\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"http://blog.mandrill.com/author/Loren.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"tag:blog.mandrill.com,2012-11-19:/zapier-makes-mandrill-integration-easy.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:911:\"<p>Whenever we write or talk about transactional email, there is usually an accompanying laundry list of things that are worthy of custom email notifications. 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With custom templates for metadata fields, the <a href=\"https://mandrillapp.com/activity\">Activity view</a> in your Mandrill account can display data about your emails and link directly to your CRM or backend database.\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:6:\"how-to\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:66;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:26:\"The Hidden Power of Search\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:56:\"http://blog.mandrill.com/the-hidden-power-of-search.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2012-10-24T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Josh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"http://blog.mandrill.com/author/Josh.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"tag:blog.mandrill.com,2012-10-24:/the-hidden-power-of-search.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:1044:\"<p>In his <a href=\"http://blog.mandrill.com/email-as-a-service-as-a-service.html\">last post</a>, Loren showed how Tourbuzz is using Mandrill\'s search API to show customers their email history inside of the Tourbuzz application. Of course, advanced searching is not limited to the API. It\'s also available <a href=\"http://help.mandrill.com/entries/22211902-how-do-i-search-my-outbound-activity-in-mandrill\">inside the application</a>. Mandrill searches utilize <a href=\"http://lucene.apache.org/core/old_versioned_docs/versions/3_5_0/queryparsersyntax.html\">Lucene queries</a>, which means you can search by a single term, phrases (surrounded with double quotes), multiple terms (using the Boolean operators AND, OR, and NOT) and wildcards (* for multiple character wildcards and ? for single character). And by default, Mandrill searches all indexed fields, including any <a href=\"http://help.mandrill.com/entries/21786413-using-custom-message-metadata\">custom metadata</a> that you\'ve added. 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What you may not know, however, is that the tools can also be used to pass value down the chain to your own customers. Today we\'re going to examine how one of our customers has done just that with some of our more advanced email platform features.</p>\n\n<p>In their own words:</p>\n\n<blockquote>\n  <p>\"<em>Mandrill\'s turnkey email platform allowed us to migrate from our internal postfix system to their ESP in a couple of days. That included development of our <strong>amazing new \"Email History\" feature which allows our customers to instantly see deliverability, opens, and clicks for every email</strong> handled by our system.</em></p>\n\n<p>\"<em>Our new email infrastructure has improved deliverability, vastly increased customer confidence in our system, and reduced support load for both us and our customers.</em>\"  -Alan Pinstein, cofounder, <a href=\"http://tourbuzz.net\">Tourbuzz.net</a></p>\n</blockquote>\n\n<p>Read on to learn how they did it.</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:21:\"customer-integrations\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:68;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"Adding custom SMTP headers in your desktop email program\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:56:\"http://blog.mandrill.com/adding-custom-smtp-headers.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2012-10-11T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"tag:blog.mandrill.com,2012-10-11:/adding-custom-smtp-headers.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:652:\"<p>If you use a desktop email client to create emails to be sent through Mandrill, one thing you might be missing out on is the ability to use a template or specify some custom options for the emails that you\'re sending.  Mandrill has an awesome <a href=\"http://help.mandrill.com/entries/21688056-using-smtp-headers-to-customize-your-messages\">SMTP headers API</a> so you can add all kinds of goodies to your emails, but desktop email clients don\'t generally make it simple to add these custom headers.  With a little bit of wrangling, though, you\'ll be off and running. Below I\'ll show you how you can add these for a couple of popular email programs.\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:6:\"how-to\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:69;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"Declaring War on No-Reply Addresses\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:65:\"http://blog.mandrill.com/declaring-war-on-no-reply-addresses.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2012-10-01T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"Loren\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"http://blog.mandrill.com/author/Loren.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"tag:blog.mandrill.com,2012-10-01:/declaring-war-on-no-reply-addresses.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:990:\"<p>Imagine doing business with someone who doesn\'t listen to you. They talk to you often enough, but they aren\'t interested in anything you have to say. In fact, they can\'t hear you at all, as though they have their fingers in their ears while chanting \"la la la I can\'t hear you la la la.\" Not very professional, is it?</p>\n\n<p>Strangely enough, this happens millions of times a day! And it\'s perpetrated by some of the most sophisticated companies out there. They talk <strong>at</strong> their customers, not <strong>with</strong> them. They speak and refuse to listen. Odds are you can go to your inbox right now and witness this for yourself.</p>\n\n<p>What am I referring to, exactly? Why, \"no-reply\" email addresses, of course! And it\'s more than just rude, it\'s a big missed opportunity for the companies that abuse them, as well.</p>\n\n<p>That\'s why the Mandrill team is declaring war on this dreadful practice. Let\'s look at an example and consider the consequences in depth...</p>\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"type\";s:4:\"html\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:4:\"term\";s:14:\"best-practices\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}i:70;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"I don&rsquo;t want to go in the cart - I feel fine.*\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:4:\"href\";s:71:\"http://blog.mandrill.com/i-dont-want-to-go-in-the-cart-i-feel-fine.html\";s:3:\"rel\";s:9:\"alternate\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"updated\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"2012-09-27T00:00:00Z\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:6:\"author\";a:1:{i:0;a:6:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";s:5:\"child\";a:1:{s:27:\"http://www.w3.org/2005/Atom\";a:2:{s:4:\"name\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Kaitlin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:3:\"uri\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"http://blog.mandrill.com/author/Kaitlin.html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}}}}}s:2:\"id\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"tag:blog.mandrill.com,2012-09-27:/i-dont-want-to-go-in-the-cart-i-feel-fine.html/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:2:\"en\";}}s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:764:\"<p>I just passed Ben (MailChimp\'s CEO) on the stairs. All I heard was him chanting \"blog post, blog post, blog post.\"</p>\n\n<p><em>\"When are you going to update the Mandrill blog?\" \"What are you guys working on?\" \"Is Mandrill dead?\"</em></p>\n\n<p>No, Mandrill isn\'t dead - it\'s very much alive. But, see, that <a href=\"http://blog.mandrill.com/starting-is-hard-to-do.html\">last blog post</a> that Chad made? It\'s sort of a hard act to follow. We\'ve been busy adding new features and beefing up functionality but few of these features seemed to warrant a full blog post. Plus, the Mandrill blog is sort of a nerd\'s blog, which means code and the command line and...well, more on that later. Time to rip off the band-aid. 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It was such a hit, we had to ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Lain\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3710:\"<figure class=\"img column-width\">\n<figure class=\"img full-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/08/books-1008x660.png\" alt=\"books\" /></figure>\n</figure>\n<p>For the past 4 years, MailChimp has sponsored the <a href=\"https://www.decaturbookfestival.com/\" target=\"_blank\">Decatur Book Festival</a>, a world-class literary gathering hosted right down the road from our Atlanta headquarters every September. Last year, we asked the writer Roxane Gay to curate a track of diverse, up-and-coming authors to appear at the festival. It was such a hit, we had to do it again.</p>\n<p>The novelist <a href=\"http://www.thequeenofthenight.com/\" target=\"_blank\">Alexander Chee</a> has picked an awesome roster of authors for us this year—so awesome, in fact, we immediately wanted to read all their books ourselves. This got us thinking about the summer reading programs of our childhoods and the unique excitement sparked by hot weather and great stories. And that’s how <a href=\"http://readthissummer.com/\" target=\"_blank\">Read This Summer</a> was born.</p>\n<p>In June, 202 MailChimp employees picked the book of their choice by one of the authors on Chee’s list of novelists, memoirists, journalists, and poets. Ashley Wilson, our Employee Happiness Ambassador, worked with <a href=\"http://littleshopofstories.com/about.php\" target=\"_blank\">Little Shop of Stories</a> to order all the books. Then we spent the summer diving deep into the stories, many of us trading books when we were done and organizing lunches to discuss what we’d read. Our designer Andrew Lawandus made commemorative t-shirts and bookmarks, and we’re celebrating with a little party later this week.</p>\n<p>This might seem like a weird diversion for a tech company, but our culture of learning is critical to the success of our employees and to our business. From formal opportunities <a href=\"http://blog.mailchimp.com/how-mailchimp-university-helps-us-stay-weird-and-grow-strong/\" target=\"_blank\">like MailChimp University</a> to <a href=\"http://blog.mailchimp.com/maintaining-company-culture-through-onboarding/\" target=\"_blank\">casual mentorship relationships</a> to our <a href=\"http://devs.mailchimp.com/blog/what-we-learned-on-our-engineering-retreat/\" target=\"_blank\">commitment to experimentation</a>, we try to make it easy for our colleagues to learn widely and often.</p>\n<p>At MailChimp, we&#8217;re inspired by the people doing great work around us. Our sponsorship here in Atlanta is our best effort to help make the city <a href=\"http://mailchimp.com/about/investor-relations/better/\" target=\"_blank\">better</a>, <a href=\"http://mailchimp.com/about/investor-relations/weirder/\" target=\"_blank\">weirder</a>, and <a href=\"http://mailchimp.com/about/investor-relations/more-human/\" target=\"_blank\">more human</a>. In particular, the Decatur Book Festival has been <a href=\"http://blog.mailchimp.com/the-life-of-a-mailchimp-ad/\" target=\"_blank\">a terrific partner</a> over the years.</p>\n<p>We also just love sharing cool stuff with the world. So we built a <a href=\"http://readthissummer.com/\" target=\"_blank\">Read This Summer</a> website to celebrate this incredibly talented group of writers and their great books. Anyone can visit the site to learn more about the authors, their books, and their <a href=\"https://www.decaturbookfestival.com/\" target=\"_blank\">Decatur Book Festival</a> appearances.</p>\n<p>Summer isn’t over for a few weeks, so you still have time to read along! If you want to Read This Fall, that’s cool too. Either way, we’re so proud of the work the Decatur Book Festival does every year, and we’re honored to help them celebrate such a talented group of writers.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:70:\"http://blog.mailchimp.com/wp-content/uploads/2016/08/books-600x393.png\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"http://blog.mailchimp.com/read-this-summer-with-alexander-chee-mailchimp-and-the-decatur-book-festival/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:77:\"\n    \n    \n    \n    \n    \n    		\n		\n		\n\n    \n    \n        \n        \n    \n    \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"Measuring Your Performance and Increasing Engagement\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"http://blog.mailchimp.com/measuring-your-performance-and-increasing-engagement/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"http://blog.mailchimp.com/measuring-your-performance-and-increasing-engagement/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 17 Aug 2016 13:56:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:14:\"MailChimp News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"abandoned cart\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"list management\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"http://blog.mailchimp.com/?p=96533\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:368:\"Recently, we discussed a few of the ways an email marketing plan can help you communicate with and advertise to your customers. But, that’s only the beginning. Identifying your audience, developing a communication strategy, and determining your message will help you start moving in the right direction, for sure. But once subscribers have joined your list and ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Brandon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8042:\"<figure class=\"img column-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/07/tumblr_o5nevwZFQj1ri8rtfo1_1280-672x448.jpg\" alt=\"tumblr_o5nevwZFQj1ri8rtfo1_1280\" /></figure>\n<p>Recently, <a href=\"http://blog.mailchimp.com/whats-your-email-marketing-plan/\" target=\"_blank\">we discussed</a> a few of the ways an email marketing plan can help you communicate with and advertise to your customers. But, that’s only the beginning. Identifying your audience, developing a communication strategy, and determining your message will help you start moving in the right direction, for sure. But once subscribers have joined your list and start engaging with your email, there’s more to learn and consider.</p>\n<h2>Tracking your customers</h2>\n<p>From the moment they join your list, your subscribers start providing you with a wealth of useful information. MailChimp signup forms can be customized to include fields that collect everything from a customer’s address and age to their interests and subscription preferences. But it can also be easy to overlook one of the most valuable pieces of data they can provide—signup method and location. If you’re an e-commerce business, the route your subscribers take to join your list can help you understand how to better communicate with them in the future, not to mention give you an idea of where you might want to focus your advertising efforts going forward.</p>\n<p>For example, if you find that the majority of your signups are being generated from a <a href=\"http://kb.mailchimp.com/integrations/facebook/add-or-remove-a-signup-form-on-your-facebook-page\" target=\"_blank\">Facebook form</a>, you might want to focus on connecting with customers—and potential customers through social media. Or, if you’ve <a href=\"http://mailchimp.com/connect-your-store/\" target=\"_blank\">connected your store</a> to MailChimp, you’ll be able to identify subscribers who were added to your list after completing a purchase, then target them with a slightly different message than the subscribers who haven’t yet become paying customers.</p>\n<p>Signup source can be found in each subscriber’s profile, and you can <a href=\"http://kb.mailchimp.com/segments/all-the-segmenting-options#signup-source\" target=\"_blank\">easily segment your list</a> to target people who joined your list through a specific method, whether it’s a integration like Facebook, <a href=\"http://kb.mailchimp.com/integrations/twitter/grow-your-list-with-twitters-lead-generation-card\" target=\"_blank\">Twitter</a>, and <a href=\"https://connect.mailchimp.com/integrations/wordpress-list-subscribe-form-plugin\" target=\"_blank\">WordPress</a>, an app like <a href=\"https://mailchimp.com/features/mailchimp-subscribe/\" target=\"_blank\">MailChimp Subscribe</a>, an e-commerce integration, or a regular hosted form. If you embed your form on multiple pages, you can even <a href=\"http://kb.mailchimp.com/lists/signup-forms/determine-webpage-signup-location\" target=\"_blank\">add a hidden field to your forms</a> to help you determine signup location and then use it when creating segments later on.</p>\n<p>Try placing your signup forms in several different locations to see where your subscribers are coming from—you might be surprised by what you find. And, if you want to take things even further, use our <a href=\"http://kb.mailchimp.com/integrations/e-commerce/integrate-goal-with-mailchimp\" target=\"_blank\">Goal integration</a> for a better understanding of the path your customers are taking from signup to email to website. Goal will help you track where customers are going and what’s drawing their attention. Then, set up <a href=\"http://kb.mailchimp.com/automation/create-an-abandoned-cart-workflow\" target=\"_blank\">abandoned cart messaging</a> to help encourage lapsed patrons to visit your store and complete additional purchases.</p>\n<h2>Learning from your reports</h2>\n<p>One of the most valuable benefits of using an ESP like MailChimp is the ability to measure results after sending a campaign. MailChimp reports contain <em>a lot</em> of data—data that can provide <em>a lot</em> of helpful insight. Opens and clicks are your most essential metrics. After all, if customers aren’t engaging with your campaign, your email marketing efforts are probably not going to be as successful—or as profitable—as you’d like. Be sure to keep in mind, however, that the engagement data for each campaign doesn’t exist in a vacuum. With each campaign you send, you’re able to gather more information about what’s actually <em>driving</em> that engagement, and you’ll begin to discover trends that can help shape your future marketing plans, too.</p>\n<p>For example, if you check your reports regularly, you’ll start to notice even the most subtle improvement (or decline) of your engagement rates over time. If engagement is trending upwards, it can serve as validation of your current marketing strategy. Maybe you’ll even be able to identify <a href=\"http://www.reactiongifs.com/r/2013/10/tim-and-eric-mind-blown.gif\" target=\"_blank\">trends within the trends</a>, so you can double-down on send times, content, or calls to action that seem to boost customer engagement. If rates start dropping, it might be a sign that you need to make a few adjustments. Consider testing different template designs, <a href=\"https://blog.mailchimp.com/increasing-revenue-through-abandoned-cart-messaging-and-incentives/\" target=\"_blank\">adding incentives to your campaign</a>, or sending on different days of the week.</p>\n<h2>Digging a little deeper</h2>\n<p>Engagement data often takes top billing, but there&#8217;s plenty of other useful data present inside your campaign reports, too. You’ll find a full list in our <a href=\"http://kb.mailchimp.com/reports/about-campaign-reports\" target=\"_blank\">Knowledge Base</a>, but we’ve highlighted a few of our favorites below:</p>\n<ul>\n<li>The <strong>E-Commerce</strong> tab in your reports is your go-to location for all things—you guessed it—e-commerce. Once you <a href=\"http://mailchimp.com/connect-your-store/\" target=\"_blank\">connect your store with MailChimp</a>, you’ll find everything you need to know about the products you’ve sold, the revenue each product has generated, and a full breakdown of each subscriber’s purchases. This can be especially helpful for tracking which products are driving revenue—and which aren’t—so you can make changes for future campaigns.</li>\n</ul>\n<ul>\n<li>The <strong>Links</strong> tab will help you get a better idea of how well each tracked URL in your campaign has performed. Do links near the top of your campaign result in more clicks than links towards the bottom? Does your audience respond well to links with a distinct call to action like Click Here or Buy Now? This is where you’ll find those answers.</li>\n</ul>\n<ul>\n<li>Facebook has become an integral tool for marketers who want to connect with customers and expand their audience, and the <strong>Social</strong> tab in your reports reflects how well your campaign is performing across the platform. Once you’ve connected your account to Facebook, this tab will display a list of folks who liked your campaign and a map that shows your social clicks from across the globe. This tab also includes a list of the top influencers and referrers for the campaign, so if any outside sources happen to generate engagement for you by linking back to your campaign (in a write-up about your company or in a press release, perhaps), you’ll find that here as well.</li>\n</ul>\n<p>No matter your line of work, your MailChimp account can provide you with a lot of great information about your customers, your products, and the effectiveness of your overall marketing efforts. All of the information you’ll uncover is actionable, too—as you continue to learn more about your customers, you’ll start to think of new ways to engage and delight them. And as it turns out, engaged and delighted customers like to buy things.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:96:\"http://blog.mailchimp.com/wp-content/uploads/2016/07/tumblr_o5nevwZFQj1ri8rtfo1_1280-600x400.jpg\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"http://blog.mailchimp.com/measuring-your-performance-and-increasing-engagement/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:77:\"\n    \n    \n    \n    \n    \n    		\n		\n		\n\n    \n    \n        \n        \n    \n    \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"Sync Your Data Across Platforms with MailChimp and Zapier\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"http://blog.mailchimp.com/sync-your-data-across-platforms-with-mailchimp-and-zapier/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"http://blog.mailchimp.com/sync-your-data-across-platforms-with-mailchimp-and-zapier/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 12 Jul 2016 14:02:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:22:\"Add-ons & Integrations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"integrations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:6:\"Zapier\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"http://blog.mailchimp.com/?p=96449\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:347:\"If you run a small business, there&#8217;s a good chance your customer data is spread out across a number of different apps or web services. Without the proper resources, it can be difficult—not to mention time-consuming—to create automated workflows that sync data across all of those different platforms. But Zapier can help. Zapier is a ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Tara\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4998:\"<figure class=\"img column-width\">\n<figure class=\"img column-width\">\n<figure class=\"img column-width\"></figure>\n</figure>\n</figure>\n<figure class=\"img column-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/07/zapierheader-672x393.png\" alt=\"zapierheader\" /></figure>\n<p>If you run a small business, there&#8217;s a good chance your customer data is spread out across a number of different apps or web services. Without the proper resources, it can be difficult—not to mention time-consuming—to create automated workflows that sync data across all of those different platforms.</p>\n<p>But Zapier can help. Zapier is a web automation tool that lets you easily move data between platforms without the help of an API expert. And the folks at Zapier have written an <a href=\"https://zapier.com/blog/mailchimp-integrations/\" target=\"_blank\">in-depth blog post</a> covering some of the workflows (they call them “Zaps”) you can use to seamlessly integrate MailChimp with the other apps that help power your business. We&#8217;ve highlighted a few of our favorites below.</p>\n<h2>Facebook lead ads</h2>\n<figure class=\"img column-width\"></figure>\n<p>Earlier this year, <a href=\"https://blog.mailchimp.com/grow-your-list-with-facebook-lead-ads-and-zapier/\" target=\"_blank\">we blogged</a> about growing your list with the help of Facebook lead ads and Zapier. If you’re not familiar, Facebook lead ads connect businesses with potential customers by making it easy to sign up for offers, newsletters, or quotes directly from any device. When someone clicks on your lead ad, the contact information they’ve already shared with Facebook is automatically populated into a form. This Zap will pull those leads from Facebook into your MailChimp list.</p>\n<a href=\"https://zapier.com/zapbook/zaps/10127/add-new-leads-from-a-facebook-lead-ad-to-a-mailchimp-list/\" target=\"_blank\"><img class=\"alignnone\" src=\"//blog.mailchimp.com/wp-content/uploads/2016/07/e792d0ca1f3985f0232e83677d85d502-672x133.png\" alt=\"e792d0ca1f3985f0232e83677d85d502\" width=\"672\" height=\"133\" /></a>\n<h2>Typeform</h2>\n<figure class=\"img column-width\"></figure>\n<p><a href=\"https://www.typeform.com/\" target=\"_blank\">Typeform</a> is a stylish way to connect with people through a reimagined online form. Get information in the form of polls, questionnaires, invites, and more, then pass that information on to your MailChimp list with this Zap.</p>\n<a href=\"https://zapier.com/zapbook/zaps/112/send-typeform-entries-to-mailchimp-as-subscribers/\" target=\"_blank\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/07/2a43cf1f96c6e5a35b22cbaa1f5bd0c7-672x133.png\" alt=\"2a43cf1f96c6e5a35b22cbaa1f5bd0c7\" /></a>\n<h2>Stripe</h2>\n<figure class=\"img column-width\"></figure>\n<p><a href=\"https://stripe.com/checkout\" target=\"_blank\">Stripe checkouts</a> are used by small businesses all over the world because they make payment processing easy and reliable. When a customer makes a purchase using Stripe, this Zap will pass their information to MailChimp so you can follow up with them about relevant products, upcoming sales, and promotions.</p>\n<a href=\"https://zapier.com/zapbook/zaps/433/add-stripe-customers-to-a-mailchimp-list/\" target=\"_blank\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/07/9a9cad81e8e0a510c54c2328eb500d9f-672x132.png\" alt=\"9a9cad81e8e0a510c54c2328eb500d9f\" /></a>\n<h2>Auto-post to LinkedIn</h2>\n<figure class=\"img column-width\"></figure>\n<p>Are you already <a href=\"http://kb.mailchimp.com/integrations/facebook/share-new-campaigns-to-facebook\" target=\"_blank\">auto-posting</a> or <a href=\"http://kb.mailchimp.com/integrations/twitter/integrate-twitter-with-mailchimp\" target=\"_blank\">auto-tweeting</a> your new MailChimp campaigns to Facebook and Twitter? Don’t forget about LinkedIn! Set up a Zap that automatically shares your new campaigns on LinkedIn the moment you send them.</p>\n<a href=\"https://zapier.com/zapbook/zaps/160/share-your-mailchimp-newsletter-on-linkedin-automatically\" target=\"_blank\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/07/2f7801531feabc37591437ca14701bef-672x132.png\" alt=\"2f7801531feabc37591437ca14701bef\" /></a>\n<h2>Excel connector</h2>\n<figure class=\"img column-width\"></figure>\n<p>Excel spreadsheets are a popular tool for businesses because they can be used to store and organize a bunch of useful data. With this Zap, you can easily add or update MailChimp subscribers from new rows you’ve created in Excel.</p>\n<a href=\"https://zapier.com/zapbook/zaps/11126/add-or-update-mailchimp-subscribers-from-new-rows-on-excel/\" target=\"_blank\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/07/7c681fdb4a122fe4f83022a32d226951-672x131.png\" alt=\"7c681fdb4a122fe4f83022a32d226951\" /></a>\n<p><span style=\"font-weight: 400;\">For additional details and more great tips, <a href=\"https://zapier.com/blog/mailchimp-integrations/\" target=\"_blank\">check out Zapier’s full blog post</a></span><span style=\"font-weight: 400;\">.</span></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:77:\"http://blog.mailchimp.com/wp-content/uploads/2016/07/zapierheader-600x351.png\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"http://blog.mailchimp.com/sync-your-data-across-platforms-with-mailchimp-and-zapier/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"6\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:89:\"\n    \n    \n    \n    \n    \n    		\n		\n		\n		\n		\n		\n		\n\n    \n    \n        \n        \n    \n    \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Running Your Giveaway and Following Up\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"http://blog.mailchimp.com/running-your-giveaway-and-following-up/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"http://blog.mailchimp.com/running-your-giveaway-and-following-up/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 21 Jun 2016 19:52:41 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:15:\"Using MailChimp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"automation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"contests\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:9:\"giveaways\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:14:\"LifeAfterDenim\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:7:\"SPIbelt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:16:\"The Normal Brand\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"http://blog.mailchimp.com/?p=96325\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:302:\"Recently, we covered the key things you should figure out before running a contest. This week, we’ll go over how you can best run the contest and what you should do when it’s over. The value of a prize Choose a prize your target audience will care about, and communicate the value, not just the ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Chelsea\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6118:\"<figure class=\"img column-width\"></figure>\n<figure class=\"img column-width\"></figure>\n<figure class=\"img full-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/06/tumblr_nznxq6zvrz1ri8rtfo1_1280-1008x672.jpg\" alt=\"tumblr_nznxq6zvrz1ri8rtfo1_1280\" /></figure>\n<p>Recently, we covered <a href=\"https://blog.mailchimp.com/growing-your-list-with-giveaways/\" target=\"_blank\">the key things you should figure out</a> before running a contest. This week, we’ll go over how you can best run the contest and what you should do when it’s over.</p>\n<h2>The value of a prize</h2>\n<p>Choose a prize your target audience will care about, and communicate the <em>value</em>, not just the dollar amount. Maybe it’s something people can’t easily get on their own (“curated by a top style expert”) or something they wouldn’t normally buy for themselves (“the most luxurious running socks on the planet”). It seems obvious that the more something costs, the more people will enter. But you want the right people entering the contest—those who are interested in your brand, not just folks who want to cash in.</p>\n<p><a href=\"https://thenormalbrand.com/\" target=\"_blank\">The Normal Brand</a> had success running contests for their signature hats but wanted to try something bigger. They partnered with another brand to give away a Big Green Egg, but the response was weaker than expected. Later, they realized why: their brand typically attracts young men, many of whom are still in college, and who might not be all that interested in a fancy, heavy charcoal grill (that won’t likely fit or be allowed in a college dorm room).</p>\n<h2>Taking charge of operations</h2>\n<p>Create contest materials in advance so you’re efficient with time and consistent with messaging. If you’re partnering with others, you may want to take the lead on creating visuals, email content, posts, and a schedule. Be sure your terms and conditions are easy to understand, and be clear about what people are opting in to receive from you—weekly newsletters, daily emails, or contest information only.</p>\n<p>Decide in advance how long the contest will run, how you’ll promote it, and the amount you can spend to make it successful. All of this depends on you and your goals. Most say a couple of weeks is plenty of time for a contest, and some run contests over just a couple days. Investing in some boosted social media posts typically pays off and results in more entries. You might even consider finding a media partner who can feature your contest on their site or in their newsletter.</p>\n<p>Consider using an app to help with things like collecting and managing entries and selecting winners. <a href=\"https://gleam.io/\" target=\"_blank\">Gleam</a> is one popular option that <a href=\"https://connect.mailchimp.com/integrations/gleam-competitions\" target=\"_blank\">integrates with MailChimp</a> (automatically imports new emails to a specified MailChimp list) and offers social media entry options.</p>\n<h2><b>We have a winner. Now what?</b></h2>\n<p><span style=\"font-weight: 400;\">You’ve done a lot of work to build a new list of emails, and your gut might tell you, “Quick! Get these into your MailChimp list! Watch it grow!” But you should consider keeping these new contest subscribers in a separate contest list—at least temporarily.</span></p>\n<p><a href=\"http://lifeafterdenim.com/\" target=\"_blank\">LifeAfterDenim</a>, a contemporary menswear brand, keeps a different list for each new contest and sends about 3 rounds of their newsletter separately to their main list and the contest list. They clean out anyone on the contest list who doesn’t engage before merging them into the main list. By waiting, and giving contest subscribers a few chances to unsubscribe, LifeAfterDenim adds only people who are interested in their brand to their main list.</p>\n<p>You might even consider making the unsubscribe button more noticeable for the first couple of emails to the new contest list. This makes it easier for people to opt out rather than make a complaint. No one likes to see unsubscribes, but abuse complaints can create real problems.</p>\n<p>The other big decision you’ll need to make is when to start communicating with these new contest subscribers: as soon as they enter, or at the end of the contest. By emailing sooner rather than later, there’s a better chance they’ll remember entering (and who you are), especially if the contest lasts a few weeks. By waiting, you avoid coming on too strong, and you can offer a consolation prize—like a discount or credit—to those who didn’t win. You might even consider splitting your contest list in half and testing out both approaches to see which works best for your business.</p>\n<p>The Normal Brand uses <a href=\"http://mailchimp.com/features/automation/\">MailChimp Automation</a> to trigger a welcome email as soon as a new address is added to their contests list. They do this to confirm contest entry and introduce new subscribers to their brand before marketing products to them. Logan Spence, who manages the marketing for The Normal Brand, explains: “You want to help them understand why they may want to keep receiving emails.”</p>\n<figure class=\"img column-width ghost-browser\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-16-at-9.58.19-AM-672x697.png\" alt=\"Screen Shot 2016-06-16 at 9.58.19 AM\" /></figure>\n<p>In contrast, <a href=\"https://spibelt.com/\" target=\"_blank\">SPIbelt</a>, which sells running belts to hold phones and small items, waits until the contest ends to send their welcome email, just to be sure new subscribers aren’t put off by receiving email too soon after signing up. They reason that customers might not be ready to buy while the contest is still running since there’s still a chance to win.</p>\n<p>Of course, what works for The Normal Brand or SPIbelt may not be right for you. Giveaways and contests can take up a significant amount of time, so if you try it, craft one that will fit within your workflow and be worth it for you—and your subscribers.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:96:\"http://blog.mailchimp.com/wp-content/uploads/2016/06/tumblr_nznxq6zvrz1ri8rtfo1_1280-600x400.jpg\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"http://blog.mailchimp.com/running-your-giveaway-and-following-up/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"3\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:83:\"\n    \n    \n    \n    \n    \n    		\n		\n		\n		\n		\n\n    \n    \n        \n        \n    \n    \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"What’s Your Email Marketing Plan?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"http://blog.mailchimp.com/whats-your-email-marketing-plan/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"http://blog.mailchimp.com/whats-your-email-marketing-plan/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 16 Jun 2016 14:11:12 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:14:\"MailChimp News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"automation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"list management\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:15:\"personalization\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:12:\"segmentation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"http://blog.mailchimp.com/?p=96217\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:335:\"If you don&#8217;t have an answer to that question, you&#8217;re in luck: we can help. Starting a business isn’t easy. Long before your first customer makes their first purchase, a lot of time, effort, and careful planning goes into making sure everything is just right. When you’re finally ready to open your doors (virtual or ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Brandon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9096:\"<figure class=\"img column-width\"></figure>\n<figure class=\"img full-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/06/tumblr_o5newbVYCm1ri8rtfo1_1280-1008x672.jpg\" alt=\"tumblr_o5newbVYCm1ri8rtfo1_1280\" /></figure>\n<p>If you don&#8217;t have an answer to that question, you&#8217;re in luck: we can help.</p>\n<p>Starting a business isn’t easy. Long before your first customer makes their first purchase, a lot of time, effort, and careful planning goes into making sure everything is just right. When you’re finally ready to open your doors (virtual or otherwise) to the public, you have a brand new set of things to consider, including how to build—and maintain—a customer base. Email marketing can play a key role in both the promotion and growth of your business, but it’s not a <a href=\"http://i.imgur.com/mvx7tM1.gif\" target=\"_blank\">slam dunk</a>. Just like with your business itself, it takes a lot of preparation to ensure your marketing runs smoothly.</p>\n<p>Throughout the year, we’ve explored how e-commerce businesses can <a href=\"https://blog.mailchimp.com/building-on-2015s-success-with-automation-list-management-multivariate-testing-and-more/\" target=\"_blank\">build upon past successes</a> and <a href=\"http://blog.mailchimp.com/increasing-revenue-through-personalization-and-social-media/\" target=\"_blank\">increase revenue</a> through email. Over the next several weeks, we’ll be taking a step back to discuss some of the best practices businesses should consider as they’re devising their marketing strategy.</p>\n<h2>Identifying your audience</h2>\n<p>No matter your industry, you need to know who your audience is—or who you want your audience to be—before you can effectively communicate with them. On the surface, this may seem like a simple task. After all, if you’re a sporting goods retailer, your target audience might be athletic, <a href=\"https://33.media.tumblr.com/tumblr_m13z9jd7xB1r6zob3o1_400.gif\" target=\"_blank\">outdoorsy</a> types. If you sell supplies to restaurants, your marketing will probably be focused on chefs and restaurateurs. But once you start to dig a little deeper, you may begin to identify smaller pockets of people within your audience who need a little extra consideration.</p>\n<p>Let’s say you’ve opened an online shop to sell your custom line of clothing and accessories for children. You’ve started to build a customer base through word-of-mouth advertising, and you’ve <a href=\"http://mailchimp.com/connect-your-store/\" target=\"_blank\">connected your store to MailChimp</a> to keep your database in sync and easily follow up with customers who have made a purchase. Maybe you’ve also added a signup form to your <a href=\"http://kb.mailchimp.com/lists/signup-forms/add-a-signup-form-to-your-website\" target=\"_blank\">website</a> or <a href=\"http://kb.mailchimp.com/integrations/facebook/add-or-remove-a-signup-form-on-your-facebook-page\" target=\"_blank\">social</a> <a href=\"http://kb.mailchimp.com/integrations/twitter/grow-your-list-with-twitters-lead-generation-card\" target=\"_blank\">media</a> channels, and you’ve had a number of folks join your list that way, too. All of these subscribers share an interest in your business, but they’re not necessarily interested in the same content.</p>\n<p>The people who have made a purchase from your store might want to receive emails with care instructions for the items they bought, or messages that suggest other stuff to buy later. Those who joined your list via <a href=\"http://kb.mailchimp.com/lists/signup-forms/share-your-signup-form\" target=\"_blank\">a signup form</a> might instead want to follow the story of your brand or simply learn more about your products before making a purchase.</p>\n<p>As a marketer, not only do you have to identify your overall audience, you also need to take the time to discover each unique pocket of subscribers and think about how you can reach all of them. Whether that means <a href=\"http://kb.mailchimp.com/segments/add-groups-to-a-list\" target=\"_blank\">creating groups within your list</a>, allowing subscribers to <a href=\"http://kb.mailchimp.com/lists/signup-forms/how-subscribers-can-update-their-profiles\" target=\"_blank\">choose what type of content they’d like to receive from you</a>, or something else entirely, MailChimp’s <a href=\"http://kb.mailchimp.com/segments/getting-started-with-segments\" target=\"_blank\">segmentation tools</a> can help if you get the job done.</p>\n<h2><b>Developing a communication strategy</b></h2>\n<p><span style=\"font-weight: 400;\">Once you’ve got a clear idea of who your audience is, you can start thinking about how you’ll be communicating with them. Here are a couple of things to consider:</span></p>\n<ul>\n<li><strong>Communication channels:</strong> There’s no shortage of options available for connecting and communicating with your customers, but that doesn’t mean they’re all a good fit for your particular business. Before you start sending, take a few moments to choose the mediums that will help you reach the right customers and grow your business. You might, for example, opt to send regular, longform email updates to let customers know about your new products, blog updates, upcoming events, or special promotions. Perhaps you’ll choose to interact with customers on social media or even decide to <a href=\"http://blog.mailchimp.com/why-we-love-having-a-content-calendar-and-why-you-should-too/\" target=\"_blank\">set up a content calendar</a> to manage all of your posts across Facebook, Twitter, Pinterest, and beyond.</li>\n<li><strong>Sending frequency:</strong> If you send too often, you risk your subscribers tuning out—or unsubscribing altogether. If you send too infrequently, you risk them forgetting why they joined your list in the first place—or having them unsubscribe altogether. Every audience is different, so you should experiment a bit before you determine the ideal frequency for your list. Some businesses have success by <a href=\"https://blog.mailchimp.com/how-sticker-mule-combines-e-commerce-and-email/\" target=\"_blank\">only sending when they have something important to share</a>, while others rely on <a href=\"https://blog.mailchimp.com/how-mailchimp-automation-helps-buffer-educate-2-5-million-users/\" target=\"_blank\">developing timely email campaigns powered by MailChimp’s Automation features</a>.</li>\n</ul>\n<h2>Determining your message</h2>\n<p>Now that you know who your audience is and when they’ll be receiving your messages, it’s time to decide what you want to say. Try answering these two questions:</p>\n<ul>\n<li><strong>What does my audience expect?</strong> Every person on your mailing list joined for a reason and probably has certain expectations about what type of email they’ll be receiving. Try to meet—and exceed—those expectations by creating a <a href=\"http://mailchimp.com/personalization/\" target=\"_blank\">personalized</a>, enjoyable experience for your customers. Send campaigns full of beautiful images and thorough product descriptions and <a href=\"http://mailchimp.com/features/product-recommendations\" target=\"_blank\">recommendations</a>, and consider offering unique insights into your brand or products. If you have a blog, set up <a href=\"http://kb.mailchimp.com/campaigns/rss-in-campaigns/create-an-rss-campaign\" target=\"_blank\">an RSS Campaign</a> to make it easy for folks to follow along. Or, build a series of <a href=\"http://mailchimp.com/features/automation/\" target=\"_blank\">Automation</a> emails to welcome new customers to your list or introduce new subscribers to your brand. Finally, go the extra mile by sending helpful care instructions after a customer purchases a particular item. Better yet, <a href=\"http://blog.mailchimp.com/introducing-product-recommendations/\" target=\"_blank\">recommend products to your customers</a>.</li>\n<li><strong>What are my goals?</strong> Want to expand your audience? Create an engaging email that customers want to share with their friends and make it easy by adding our social sharing options to your campaign. Want to sell more stuff? Use your email to announce new products and connect your store to <a href=\"http://kb.mailchimp.com/integrations/e-commerce/add-a-shopify-buy-now-button-in-a-campaign\" target=\"_blank\">include buy buttons</a> to make it easy. Want to nudge some inactive subscribers? Create a customer re-engagement Automation campaign or <a href=\"https://blog.mailchimp.com/increasing-revenue-through-abandoned-cart-messaging-and-incentives/\" target=\"_blank\">offer incentives</a> to encourage them to come back.</li>\n</ul>\n<p>What works well for one business might not be effective for another, so it’s important to take the time to develop <em>your</em> plan—and to be ready to pivot if necessary. It may seem daunting, but in the long run, it&#8217;ll help you improve engagement, keep your customers happy, and drive revenue. Next time, we’ll discuss measuring performance and take a closer look at all of the things you can learn from—and do with—your data.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:96:\"http://blog.mailchimp.com/wp-content/uploads/2016/06/tumblr_o5newbVYCm1ri8rtfo1_1280-600x400.jpg\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"http://blog.mailchimp.com/whats-your-email-marketing-plan/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:80:\"\n    \n    \n    \n    \n    \n    		\n		\n		\n		\n\n    \n    \n        \n        \n    \n    \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"Growing Your List with Giveaways\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"http://blog.mailchimp.com/growing-your-list-with-giveaways/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"http://blog.mailchimp.com/growing-your-list-with-giveaways/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 07 Jun 2016 17:38:56 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:8:\"Research\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:28:\"Tips, Tricks, Best Practices\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"contests\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:9:\"giveaways\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"http://blog.mailchimp.com/?p=96058\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:295:\"Eight years ago, Ben wrote a piece for Practical Ecommerce about using contests to grow email lists. But eight years is a long time (especially on the internet), and a lot has changed. We decided it was a good time for an update, so our research team spent the last few weeks reaching out to ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Chelsea\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6203:\"<figure class=\"img column-width\"></figure>\n<figure class=\"img column-width\"></figure>\n<figure class=\"img column-width\"></figure>\n<figure class=\"img full-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/06/tumblr_nznxqr3cjO1ri8rtfo1_1280-1008x672.jpg\" alt=\"tumblr_nznxqr3cjO1ri8rtfo1_1280\" /></figure>\n<p>Eight years ago, <a href=\"http://www.practicalecommerce.com/articles/785-Growing-Your-Email-Subscriber-List-With-Contests\" target=\"_blank\">Ben wrote a piece</a> for Practical Ecommerce about using contests to grow email lists. But eight years is a long time (especially on the internet), and a lot has changed. We decided it was a good time for an update, so our research team spent the last few weeks reaching out to some of our e-commerce users to better understand how they gain subscribers with contests.</p>\n<p>We learned a lot, including that most of our e-comm folks seem to agree that contests are worth the work. A few even go so far as to say they’re the best way to get more subscribers. By following a few simple guidelines, you can effectively use contests and giveaways to grow your email list and ultimately sell more stuff online. Today, we’ll go over why contests are worth it, and a couple ways you can approach them. Next week, we’ll follow up with some key considerations and the steps you should take after your contest ends.</p>\n<h2>Are contest subscribers worth it?</h2>\n<p>Notebook and stationery company <a href=\"http://www.maydesigns.com/\" target=\"_blank\">May Designs</a> says that even though they’ve noticed that contest list subscribers have a higher attrition rate, contests are still a valuable method for growth.</p>\n<p>“For a giveaway valued at $30, we can expect up to 500 new emails,” May Designs marketing director Steve Miller explains. “It’s a lot cheaper than placing a Facebook ad, which ends up costing us about $1-1.50 per new email.”</p>\n<p>Our data science team performed their own evaluation by studying list performance from more than 1,000 users who have a contest list in addition to an active “organic” (non-contest) list. They found that, perhaps unsurprisingly, contest folks are only about 25% as likely to buy something as non-contest folks. But when they do buy, they spend almost as much as non-contest subscribers.</p>\n<p>As with most business initiatives, there’s no “one-size-fits-all” strategy. Success depends on having a clear goal in mind, balancing priorities, and experimenting to find what works best for your business and your audience. Is your goal getting more social followers? Increasing engagement with current customers? Adding new people to your list? Decide this beforehand so you can determine success after.</p>\n<h2>Should you partner up?</h2>\n<p>If you’re focused on growing your email list, partnering with a likeminded brand can be very successful. You’ll share the contest with your subscribers and followers and your partners will do the same. This gets the word out beyond those who already know you, and if you’re a smaller, growing business, you can enjoy the benefits of the expanded reach and reputation of other brands—particularly if they’re larger and more established.</p>\n<p>The key is finding the right partner(s). You want to work with companies who are responsive and cooperative, with similar goals and brand aesthetics, and have access to the markets you want to reach. Getting several partners involved is great, but remember that everyone needs to agree on the plan—and the more people you involve, the harder it can become.</p>\n<p>Here’s how <a href=\"https://thenormalbrand.com/\" target=\"_blank\">The Normal Brand</a> did it:</p>\n<figure class=\"img column-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-12-at-10.30.06-AM-672x716.png\" alt=\"Screen Shot 2016-05-12 at 10.30.06 AM\" /></figure>\n<p>The Normal Brand partnered with Jack Mason to run a month-long contest.  TNB has a custom entry page on their site and showcases the prize package with original photography.</p>\n<h2>Or go it alone?</h2>\n<p>On the other hand, running a contest solo means you can move more quickly and have greater control over the entire process. Your reach may be limited, but you can focus on increasing engagement with those who already know you. For example, allow contest entry for following you on different social media channels or signing up to your email list (for those who only follow you on social). You can make it a true contest by asking followers to post a photo that tags or mentions your brand, and then choose the best photo as the winner.</p>\n<p>The folks at May Designs regularly do quick contests on their own. The Friday before Easter, they decided to do a weekend giveaway and got it running in just a day. People entered by following May Designs on Instagram, tagging a friend in the comments, and then following a link in their profile to enter the contest on a landing page. Participants entered their email and Instagram handle so May Designs could verify the post. They announced the winner on Monday. Boom. Done.</p>\n<figure class=\"img column-width\">\n<div style=\"width: 682px\" class=\"wp-caption alignnone\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-11-at-11.40.24-AM-672x440.png\" alt=\"Screen Shot 2016-05-11 at 11.40.24 AM\" width=\"672\" height=\"440\" /><p class=\"wp-caption-text\">May Designs posted their last-minute Easter contest to Instagram on Friday and picked their winner on Monday.</p></div>\n</figure>\n<div style=\"width: 682px\" class=\"wp-caption alignnone\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-11-at-5.45.16-PM-672x467.png\" alt=\"Screen Shot 2016-05-11 at 5.45.16 PM\" width=\"672\" height=\"467\" /><p class=\"wp-caption-text\">A link in May Designs&#8217; Instagram profile directed to the entry form on their site.</p></div>\n<p>These are just a few ideas to get you started. Today we focused mainly on defining your goals and partnering, but next week, we’ll cover some more specific things to think through—like choosing a prize, promoting the contest, and incorporating new subscribers, to name a few. 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It’s a powerful personalization tool that will help you get the right products in front of the right customers and sell more ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Brandon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7472:\"<figure class=\"img column-width\"></figure>\n<figure class=\"img column-width\"></figure>\n<figure class=\"img column-width\"></figure>\n<figure class=\"img column-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/06/tippedcart-672x421.jpg\" alt=\"tippedcart\" /></figure>\n<p><a href=\"http://blog.mailchimp.com/introducing-product-recommendations/\" target=\"_blank\">Last week</a>, we announced <a href=\"http://mailchimp.com/features/product-recommendations/\" target=\"_blank\">Product Recommendations</a>, a brand new feature that analyzes the purchase behavior of your customers and makes smart, data-driven predictions about the items each individual customer will purchase in the future. It’s a powerful <a href=\"http://mailchimp.com/personalization/\" target=\"_blank\">personalization</a> tool that will help you get the right products in front of the right customers and sell more stuff.</p>\n<p>But we’re not done yet. Today, we’re excited to introduce a brand new Abandoned Cart Automation workflow, additional workflows for the Music, Nonprofit, and Education categories, and predefined e-commerce segments to help you target your customers. Let’s take a look at the new features.</p>\n<h2>Abandoned Cart Automation Workflow</h2>\n<p>A few months ago, we <a href=\"http://blog.mailchimp.com/increasing-revenue-through-abandoned-cart-messaging-and-incentives/\" target=\"_blank\">blogged about</a> the benefits of abandoned cart messaging for online sellers. Now, our new Abandoned Cart Automation workflow will make it easier than ever for e-commerce businesses to automatically follow up with customers who abandon their shopping cart, remind them what they’ve left behind, and encourage them to complete their purchase. And, since these Abandoned Cart emails are <a href=\"http://kb.mailchimp.com/mandrill/about-transactional-email\" target=\"_blank\">transactional</a> in nature, you can send to all customers who leave items in their cart—even if they haven’t opted in to receiving your regular marketing messages just yet.</p>\n<figure class=\"img index-width\"></figure>\n<p>You’ll select the Abandoned Cart workflow from our redesigned Explore Automations page (more on that later!), and build your email in a simple new interface. Here are a few of the key things to keep in mind, but visit our <a href=\"http://kb.mailchimp.com/automation/create-an-abandoned-cart-workflow\" target=\"_blank\">Knowledge Base</a> for a full tutorial.</p>\n<ul>\n<li>Abandoned Cart workflows can be set to send 1, 6, or 24 hours after a customer leaves their cart.</li>\n<li>You can select one of our new Abandoned Cart templates or use a regular drag-and-drop template along with the <strong>Cart</strong> content block.</li>\n<li>The Cart content block includes product images, names, and prices by default, but can be customized to match your other branded content.</li>\n<li>If a customer completes their purchase before your Abandoned Cart email is sent, we’ll automatically remove them from the queue.</li>\n</ul>\n<p>The Abandoned Cart workflow—along with the new Abandoned Cart trigger, if you’d prefer to create your own custom workflow—are currently available to users who have <a href=\"http://mailchimp.com/connect-your-store/\" target=\"_blank\">connected their Shopify store</a> and have e-commerce data in their account from our <a href=\"https://shopify.mailchimpapp.com/\" target=\"_blank\">MailChimp for Shopify integration</a>, <a href=\"https://magento.mailchimpapp.com/\" target=\"_blank\">MailChimp for Magento</a> (v. 1.0.6) users, or those who have a custom <a href=\"http://developer.mailchimp.com/\" target=\"_blank\">API 3.0</a> integration. In the coming months, we’ll be expanding this functionality to our BigCommerce integration, too. Only one Abandoned Cart workflow can be created per connected store. If you manage multiple stores, you can set up a separate workflow for each store.</p>\n<h2>The right workflows for any situation</h2>\n<p>We’ve replaced the Automation workflow selection screen with a colorful new <strong>Explore Automations</strong> page that comes equipped with a search bar, so you can quickly find the right workflow for any audience and situation. We&#8217;ve also added a bunch of new preset workflow recipes to the Nonprofit, Education, and Music workflow categories. Here&#8217;s the full list:</p>\n<ul>\n<li><strong>Nonprofit: </strong>Re-Engage Supporters, Membership Renewal, Event</li>\n<li><strong>Education: </strong>Student Re-Engagement</li>\n<li><strong>Music: </strong>Event, Event Follow-Up, Album Release</li>\n</ul>\n<figure class=\"img column-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/06/automation-explore-672x520.jpg\" alt=\"automation-explore\" /></figure>\n<h2>Predefined e-commerce segments</h2>\n<p>We’re big proponents of increasing relevance, and our new predefined e-commerce segments, available in both free and paid accounts, will make it easier for online sellers to do just that. If you’ve got new e-commerce data in your MailChimp account, you’ll now find several <a href=\"http://kb.mailchimp.com/integrations/e-commerce/segment-a-list-by-purchase-activity\" target=\"_blank\">new segment combinations</a> in the <em>Saved Segments</em> section of a connected list.</p>\n<ul>\n<li><strong>First-Time Customers</strong> have made their first order, and no other orders, in the past 30 days.</li>\n<li><strong>Recent Customers</strong> have made a purchase within the past 30 days.</li>\n<li><strong>Repeat Customers</strong> have made 2 or more purchases.</li>\n<li><strong>Lapsed Customers</strong> have purchased in the past, but not within the last 4 months.</li>\n<li><strong>Never Purchased</strong> pulls in customers who signed up for your list but have not made a purchase from your store.</li>\n</ul>\n<h2>Odds and ends</h2>\n<p>In addition to the normal collection of bug fixes and improvements behind the scenes, this release also contains the the following updates:</p>\n<ul>\n<li>We’ve made several improvements to <a href=\"http://developer.mailchimp.com/documentation/mailchimp/\" target=\"_blank\">API 3.0</a>, including redesigned e-commerce endpoints, more support for subresources, bug fixes, and updated documentation.</li>\n<li>We’re retiring the name “eCommerce360” in favor of the simpler “e-commerce.” As you navigate around your account (and the MailChimp website), you’ll now find references to “e-commerce link tracking” and “e-commerce integrations” in place of eCommerce360.</li>\n<li>W-9 and Tax Residency forms for paid account holders are now available directly within the app. Links to these forms can be found in <a href=\"http://kb.mailchimp.com/accounts/billing/change-or-update-billing-details#View-Billing-Statements\" target=\"_blank\">your billing statement</a>.</li>\n<li>SMS is now available as a <a href=\"http://kb.mailchimp.com/accounts/account-setup/set-up-two-factor-authentication-with-sms\" target=\"_blank\">two-factor authentication option</a> for your MailChimp account. Our 10% security discount will still apply.</li>\n<li>We’ve improved the signup flow for new MailChimp users, making it easier to connect with e-commerce and social media integrations.</li>\n</ul>\n<p>That’s all for now, but we’re already hard at work on our next round of updates. As always, we’ll be listening closely to <a href=\"http://mailchimp.com/contact/feedback/\" target=\"_blank\">your feedback</a>.</p>\n<figure class=\"img column-width\"></figure>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:75:\"http://blog.mailchimp.com/wp-content/uploads/2016/06/tippedcart-600x376.jpg\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"http://blog.mailchimp.com/abandoned-cart-automation-workflows-and-more-from-our-latest-release/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"22\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:92:\"\n    \n    \n    \n    \n    \n    		\n		\n		\n		\n		\n		\n		\n		\n\n    \n    \n        \n        \n    \n    \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"Introducing Product Recommendations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"http://blog.mailchimp.com/introducing-product-recommendations/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"http://blog.mailchimp.com/introducing-product-recommendations/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 01 Jun 2016 15:31:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:8:{i:0;a:5:{s:4:\"data\";s:22:\"Add-ons & Integrations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:3:\"API\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:20:\"Emarketing, Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:14:\"MailChimp News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:5:\"Stats\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:12:\"data science\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:10:\"e-commerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:7;a:5:{s:4:\"data\";s:23:\"product recommendations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"http://blog.mailchimp.com/?p=95629\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:377:\"MailChimp’s mission has always been to empower small businesses. 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One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Neel\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10833:\"<figure class=\"img index-width\"></figure>\n<figure class=\"img column-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/cartfreddie-672x448.jpg\" alt=\"cartfreddie\" /></figure>\n<p><span style=\"font-weight: 400;\">MailChimp’s mission has always been to empower small businesses. Our </span><a href=\"http://mailchimp.com/features/automation/\" target=\"_blank\"><span style=\"font-weight: 400;\">Automation</span></a><span style=\"font-weight: 400;\">, </span><a href=\"http://mailchimp.com/features/reports/\" target=\"_blank\"><span style=\"font-weight: 400;\">reporting</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"http://mailchimp.com/features/multivariate-testing/\" target=\"_blank\"><span style=\"font-weight: 400;\">Multivariate Testing</span></a><span style=\"font-weight: 400;\"> features are designed to be both easy to use and powerful, because even the smallest business should have a few power tools in their shed.</span></p>\n<p><span style=\"font-weight: 400;\">One such tool that’s usually reserved for larger e-commerce businesses is automatic product recommendations based on customers’ previous purchases. </span><span style=\"font-weight: 400;\">You probably interact with these every day. Amazon puts them all over, from your homepage to your shipping confirmation, and Netflix knows if you’re more likely to enjoy </span><em><a href=\"http://38.media.tumblr.com/46f5ba429584efaf31f42fdabd3ad570/tumblr_nxm4aniGeB1s90yt2o2_540.gif\" target=\"_blank\"><span style=\"font-weight: 400;\">Master of None</span></a></em><span style=\"font-weight: 400;\"> or </span><em><a href=\"https://media.giphy.com/media/POql6zsXZbmcE/giphy.gif\" target=\"_blank\"><span style=\"font-weight: 400;\">Fuller House</span></a></em><span style=\"font-weight: 400;\">. </span>But Amazon and Netflix are giants. Small businesses can’t do product recommendations, right? It requires data, math, and infrastructure, and a whole bunch of other boring things that most people don&#8217;t want to think about.</p>\n<p><span style=\"font-weight: 400;\">That’s where MailChimp’s data science team comes in. We’ve <a href=\"http://mailchimp.com/features/product-recommendations/\" target=\"_blank\">built Product Recommendations right into MailChimp</a>. Now, small businesses can send emails personalized with the items each of their subscribers is most likely to buy.</span></p>\n<figure class=\"img column-width\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/prex-672x517.jpg\" alt=\"prex\" /></figure>\n<p><span style=\"font-weight: 400;\">It takes the guesswork out of e-commerce in just 3 steps:</span></p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First, you </span><a href=\"http://mailchimp.com/connect-your-store/\" target=\"_blank\"><span style=\"font-weight: 400;\">connect your store</span></a><span style=\"font-weight: 400;\"> to MailChimp.</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Then, we analyze your sales data and </span><a href=\"https://media.giphy.com/media/BmmfETghGOPrW/giphy.gif\" target=\"_blank\"><span style=\"font-weight: 400;\">do the math</span></a><span style=\"font-weight: 400;\"> for you.</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, you drop a Product Recommendations block into your campaign and hit Send.</span></li>\n</ol>\n<p><span style=\"font-weight: 400;\">That&#8217;s it. We’ll generate personalized recommendations for products that your customers are likely to buy, saving you all sorts of time and effort and enabling you to do cool things like:</span></p>\n<ul>\n<li>Include product recommendations at the bottom of your next regular campaign</li>\n<li>Set up an Automation workflow to send product recommendations a couple of weeks after a new customer buys something</li>\n<li>Send product recommendations to customers who bought something a while ago and have been inactive since</li>\n</ul>\n<h2><b>Here&#8217;s how Product Recommendations work&#8230;</b></h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s consider an example store that sells MailChimp swag. </span><span style=\"font-weight: 400;\">Meet Tonee! Tonee has great taste, likes our store, and just bought a shirt. Nice.</span></p>\n<figure class=\"img index-width\"><img title=\"So stylish\" src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/tonee_buys-720x275.png\" alt=\"\" /></figure>\n<p><span style=\"font-weight: 400;\">But that&#8217;s all we know. We can </span><a href=\"http://kb.mailchimp.com/segments/segment-a-list-by-purchase-activity\" target=\"_blank\"><span style=\"font-weight: 400;\">segment campaigns</span></a><span style=\"font-weight: 400;\"> and </span><a href=\"http://kb.mailchimp.com/automation/about-automation-workflow-types\" target=\"_blank\"><span style=\"font-weight: 400;\">trigger Automation workflows</span></a><span style=\"font-weight: 400;\"> with this data, but we’d still have to figure out what to say. It’d be great if we could use this order to guess what Tonee&#8217;s next likely purchase would be. T</span><span style=\"font-weight: 400;\">hen we could send an email about that product. </span></p>\n<p>OK, cool. I bet the data will tell us what product to recommend. Sounds easy, right? Let’s visualize all of the customers and orders from our fake store:</p>\n<figure class=\"img index-width\"><img title=\"#hugedata\" src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/all_custs2-720x805.png\" alt=\"\" /></figure>\n<p><span style=\"font-weight: 400;\">Maybe that’s not so easy to understand. There’s a lot going on, and it takes time and effort to make sense of all of this data. Fortunately, we can do some math to identify important trends.</span></p>\n<figure class=\"img index-width\"><img title=\"Numbers = Crunched\" src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/highlighted3-720x810.png\" alt=\"\" /></figure>\n<p><span style=\"font-weight: 400;\">It turns out that people who buy the shirt often buy the socks and, to a lesser extent, the hat. They&#8217;re also not into the cards, action figure, or </span><a href=\"http://www.amazon.com/Data-Smart-Science-Transform-Information/dp/111866146X\" target=\"_blank\"><span style=\"font-weight: 400;\">books</span></a><span style=\"font-weight: 400;\">. Just like that, w</span><span style=\"font-weight: 400;\">e&#8217;ve turned our purchase data into actionable information. Now, we can recommend the socks and hat to Tonee in our next campaign.</span></p>\n<figure class=\"img index-width\"><img title=\"Skynet v 0.1\" src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/tonee_recs-720x341.png\" alt=\"\" /></figure>\n<p><span style=\"font-weight: 400;\">But wait, what if a subscriber hasn&#8217;t bought anything? In that case, they&#8217;ll receive a list of items that have been selling well lately, and nobody will receive a recommendation for something that they’ve already bought or that was out of stock when the recommendation was generated.</span></p>\n<p><span style=\"font-weight: 400;\">Product Recommendations are based on this general idea, but they&#8217;re a bit more complicated than that in practice. They&#8217;re even more complicated if you have thousands of products and customers, but fear not—if your store is connected, we&#8217;ll take care of the hard part.</span></p>\n<h2><b>&#8230;and here&#8217;s where it gets technical</b></h2>\n<p><span style=\"font-weight: 400;\">We know our product recommendations model works because we&#8217;ve been testing it behind the scenes</span><span style=\"font-weight: 400;\">. We tested using the data of millions of customers, products, and orders across our e-commerce customers and made product recommendations based on that data. </span><span style=\"font-weight: 400;\">Then, we compared our product recommendations as well as random product selections to actual purchases using a metric called </span><a href=\"https://en.wikipedia.org/wiki/Discounted_cumulative_gain\" target=\"_blank\"><span style=\"font-weight: 400;\">Discounted Cumulative Gain</span></a><span style=\"font-weight: 400;\"> (DCG). <em>Then</em>, we plotted the median recommendation-to-random DCG ratio for each store. A value above 1 indicates that we learned something about customer preferences and successfully predicted future purchases.</span></p>\n<figure class=\"img index-width\"><img title=\"srs math guise\" src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/distribution_clean-720x400.png\" alt=\"\" /></figure>\n<p><span style=\"font-weight: 400;\">Custom recommendations were able to predict future purchases <a href=\"http://a.abcnews.go.com/images/Health/HT_sam_griner_then_02_jef_150413_16x9_992.jpg\" target=\"_blank\">more than 98% of the time</a>. We also used this data to set criteria that a store must meet before they get recommendations. Here&#8217;s what your store needs in order to use Product Recommendations:</span></p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 50 different customers in the past year</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 10 available products</span></li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 500 orders in the past year</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">But! For newer stores or stores that don’t otherwise meet this criteria, you can still send top sellers instead of custom recommendations.</span></p>\n<h2><b>Start recommending</b></h2>\n<p><span style=\"font-weight: 400;\">To get started, you&#8217;ll need to upload e-commerce data that has product images, links, and inventory amounts. Our <a href=\"https://shopify.mailchimpapp.com/\" target=\"_blank\">Shopify</a> and <a href=\"https://bigcommerce.mailchimpapp.com/\" target=\"_blank\">BigCommerce</a> integrations will do this for you, but you can also do it yourself with the <a href=\"http://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/\" target=\"_blank\">MailChimp API</a>. <span style=\"font-weight: 400;\">Our <a href=\"https://magento.mailchimpapp.com/\" target=\"_blank\">Magento</a> integration, available for download on June 7, 2016, will also offer these features.</span></span></p>\n<p><span style=\"font-weight: 400;\">Once you’ve <a href=\"http://mailchimp.com/connect-your-store/\" target=\"_blank\">connected your store to MailChimp</a>, the Product Recommendations block will be available in the drag-and-drop editor.</span></p>\n<p><span style=\"font-weight: 400;\">We hope Product Recommendations will help you break into the world of data-driven marketing. </span><span style=\"font-weight: 400;\">Above all else, we think your data should help you make smarter decisions, not overwhelm you. We hope that our new tool will save you time and increase your revenue by effortlessly generating content that simply makes sense. Let us know how it works once you&#8217;ve tried it out.</span></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:76:\"http://blog.mailchimp.com/wp-content/uploads/2016/05/cartfreddie-600x400.jpg\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"http://blog.mailchimp.com/introducing-product-recommendations/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"28\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:77:\"\n    \n    \n    \n    \n    \n    		\n		\n		\n\n    \n    \n        \n        \n    \n    \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"Freddie and Co. is Open for Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"http://blog.mailchimp.com/freddie-and-co-is-open-for-business/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"http://blog.mailchimp.com/freddie-and-co-is-open-for-business/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 24 May 2016 13:57:29 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:14:\"MailChimp News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"e-commerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"Freddie and Co.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"http://blog.mailchimp.com/?p=95953\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:352:\"We’ve opened an online store—Freddie and Co. We wanted to understand the day-to-day lives of our e-commerce users, hopefully build some empathy and learn a few things. So Meg from our marketing team has been heading up the project and writing about her adventures in What’s in Store, an email series that chronicles her process. Freddie and ...\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"Katie\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1618:\"<figure class=\"img column-width ghost-browser\"><a href=\"http://freddieand.co\" target=\"_blank\"><img src=\"//blog.mailchimp.com/wp-content/uploads/2016/05/FC.jpg\" alt=\"F&amp;C\" /></a></figure>\n<p>We’ve opened an online store—<a href=\"http://freddieand.co\" target=\"_blank\">Freddie and Co.</a></p>\n<p>We wanted to understand the day-to-day lives of our e-commerce users, hopefully build some empathy and learn a few things. So Meg from our marketing team has been heading up the project and writing about her adventures in <a href=\"http://mailchimp.com/whats-in-store/\" target=\"_blank\">What’s in Store</a>, an email series that chronicles her process.</p>\n<p>Freddie and Co. collaborates with interesting MailChimp users to make cool, limited-edition products. We pair each company with an awesome nonprofit, sell the custom collection to you, and then donate the proceeds—every dollar.</p>\n<p>Once a collection sells out, we’ll announce the next one.</p>\n<p>Our first partner is <a href=\"http://www.oddpears.com/\" target=\"_blank\">Odd Pears</a>, who designed just-for-us creative, patterned socks. They come 3 to a “pear,” in case you don’t feel like matching. We’re donating the first collection’s proceeds to <a href=\"http://lnfy.org/\" target=\"_blank\">Lost-n-Found Youth</a>, a nonprofit here in Atlanta that works to provide housing for homeless LGBT youth.</p>\n<p><a href=\"http://freddieand.co/\" target=\"_blank\">Take a look at the store</a> and sign up for the newsletter for new product announcements. We’ve got our first few collections lined up, and we can’t wait for you to see them.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:29:\"http://search.yahoo.com/mrss/\";a:1:{s:7:\"content\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:2:{s:3:\"url\";s:73:\"http://blog.mailchimp.com/wp-content/uploads/2016/05/Scissors-600x400.jpg\";s:6:\"medium\";s:5:\"image\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"http://blog.mailchimp.com/freddie-and-co-is-open-for-business/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}s:27:\"http://www.w3.org/2005/Atom\";a:1:{s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:4:\"href\";s:31:\"http://blog.mailchimp.com/feed/\";s:3:\"rel\";s:4:\"self\";s:4:\"type\";s:19:\"application/rss+xml\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:44:\"http://purl.org/rss/1.0/modules/syndication/\";a:2:{s:12:\"updatePeriod\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"hourly\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:15:\"updateFrequency\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}}}}}}s:4:\"type\";i:128;s:7:\"headers\";a:11:{s:6:\"server\";s:5:\"nginx\";s:12:\"content-type\";s:23:\"text/xml; charset=UTF-8\";s:4:\"vary\";a:2:{i:0;s:15:\"Accept-Encoding\";i:1;s:15:\"Accept-Encoding\";}s:7:\"expires\";s:29:\"Thu, 19 Nov 1981 08:52:00 GMT\";s:13:\"cache-control\";s:62:\"no-store, no-cache, must-revalidate, post-check=0, pre-check=0\";s:6:\"pragma\";s:8:\"no-cache\";s:13:\"last-modified\";s:29:\"Fri, 02 Sep 2016 15:24:41 GMT\";s:4:\"etag\";s:34:\"\"35acc4c339bc8f6660c36a232b456f6b\"\";s:4:\"link\";s:62:\"<http://blog.mailchimp.com/wp-json/>; rel=\"https://api.w.org/\"\";s:4:\"date\";s:29:\"Sat, 03 Sep 2016 10:19:49 GMT\";s:10:\"connection\";s:5:\"close\";}s:5:\"build\";s:14:\"20141015133555\";}', 'no');
